sales@celeritasdigital.com
PROJECT DETAILS
PROJECT NAME: SALES TOOLS + COST-BENEFIT CALCULATOR
CLIENT: ZOETIS
CATEGORY: ANIMAL HEALTH
SERVICES : CAMPAIGN PLANNING, EDETAILER, DESIGN, AND DEVELOPMENT
PROJECT OVERVIEW
A veterinary medicine and vaccine manufacturer, Zoetis Inc. is the world’s largest producer of these products. The Glanery vaccine from Zoetis needed to launch their vaccine in the market and capture the attention of veterinarians and sheep farmers to boost vaccine purchases and demand for the vaccine.
Gathering Information
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Professional Advisor's
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Analyze Your Business
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APPROACH AND RESULTS
Celeritas suggested an engaging sales enablement platform with a cost-benefit calculator which would encourage sheep farmers to buy the vaccination from Zoetis sales reps.
- An eDetailer and a benefits calculator were developed, designed, and deployed by Celeritas giving the Zoetis sales reps a platform to make their sales process smooth and convenient to persuade their target customers.
- Design and development of Glanery eDetailer for customer engagement.
- Cost-benefit calculator for customer loyalty to calculate ROI for sheep farmers offering them best selling prices for the new vaccine.
RESULTS
Approximately 60% sales boost for Zoetis’s Animal Health Sales Reps
