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Project info

PROJECT DETAILS

PROJECT NAME: VERITAS ELEARNING PROGRAM

CLIENT: VERITAS

CATEGORY: ANIMAL HEALTH

SERVICES : MARKETING STRATEGY, SOCIAL MEDIA, CONTENT WRITING, APP DEVELOPMENT

PROJECT OVERVIEW

Veritas was an innovative eLearning platform for veterinary education that combined content on medical knowledge, practice management, and communication skills to deliver an engaging, interactive learning experience. Awareness and understanding of Veritas within the veterinarian community was limited but increasing.

 
01

Gathering Information

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02

Professional Advisor's

We have a top professional team that is always ready to help the clients with any problems.
03

Analyze Your Business

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APPROACH AND RESULTS

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The marketing strategy developed utilized a range of channels to expand awareness and adoption of the Veritas as a one-stop-shop eLearning platform to satisfy the content needs of veterinarians.
  • Social Media

Implementing social media strategy to market the eLearning platform using Facebook, LinkedIn Twitter and Youtube

  • Sales Force Enablement Tools

Proving e-detailing solutions for Pfizer Animal Health sales reps.

  • Conferences and Print Media

Creating Print media for conferences and expos (AVMA, IVECCS, NAVC and other major conferences)

  • Education Platforms

Targeted pet-owner education platforms (for white-labelled content)

RESULTS

Platform registrations and course purchases increased by 70% within the first 4 months of the launch of the marketing communications campaign. Veritas received broad-based exposure at industry conferences and multiple third-party partnerships were established.

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