sales@celeritasdigital.com
PROJECT DETAILS
PROJECT NAME: CATTLE MARKETING SITE + PRODUCER PORTAL
CLIENT: MERCK ANIMAL HEALTH
CATEGORY: ANIMAL HEALTH
SERVICES : INTERACTIVE SITE DESIGN/BUILD, MOBILE INTEGRATION, SOCIAL MEDIA
PROJECT OVERVIEW
Merck Animal Health is a global leader in veterinary medicines and services with a portfolio of products spanning prevention, treatment and control of disease in all major farm and companion animal species. The Time to Vaccinate program focuses on increasing awareness for preventive vaccination, in the EU and US markets, to ensure the well-being of cattle and the sustainable production of quality milk and beef.
Gathering Information
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APPROACH AND RESULTS
The integrated digital launch of the Time to Vaccinate campaign included a veterinarian and producer education portal, with multi-language support, and custom mobile apps to enable farmers to manage vaccination protocols.
- Farmer videos produced in Ireland, Netherlands, and Turkey.
- Integrated functionality enabling farmers to capture and track animal tag information via the mobile app and website.
- Social media campaigns across Facebook, YouTube, and Google Ads.
- Awareness videos on YouTube to drive adoption of the new web portal.
RESULTS
Results included driving 1300+ unique visitors to vaccine product site in 45 days and generating 92 leads for product managers across multiple EU markets.
