PROJECT DETAILS
PROJECT NAME: SALES ENABLEMENT TOOLS
CLIENT: ZOETIS
CATEGORY: ANIMAL HEALTH
SERVICES : SALES ENABLEMENT TOOLS, DESIGN, AND DEVELOPMENT
PROJECT OVERVIEW
Dedicated to helping customers and businesses succeed in ever better ways, Zoetis is a global animal health company. As a result of our more than 65 years of experience, Zoetis provides quality medicines, vaccines, and diagnostic products, as well as biodevices, genetic tests, and precision livestock farming. Zoetis needed to support its sales reps with a sales enablement platform that would capture the attention of veterinarians and could persuade them to prescribe their newly launched vaccine for cattle farmers.
Gathering Information
Professional Advisor's
Analyze Your Business
APPROACH AND RESULTS
Celeritas designed and built an enablement platform for Zoetis sales reps to improve their ability to reach out to veterinarians. The sales enablement platform included the following features:
- Design and development of Draxxin eDetailer for Zoestis sales reps
- Implementation of eDetailer on Pitcher platform in html5 format
- Developed in 3 languages English, Spanish, and Portuguese.
RESULTS
45% increased interest for veterinarians to discuss vaccines and a 20% boost in sales engagement.