Author: Elianne Liong

People are obsessed with their pets. They give them the same consideration when it comes to grooming, diet, and lifestyle as if they are their kids. Only in 2018, Americans spent $72 billion on their pets. Today, 35% of the millennials are pet owners globally, overtaken baby boomers as the biggest pet-owning generation. Now we can make a statement that “Millennials are a generation of pet owners”. If you are by any chance an animal health marketer and reading this blog then now you know whom to target in your marketing campaigns for pet brands.

Best veterinary services

Millennials want their pets to have good health with the best veterinary services. A PR Newswire survey reports that millennial pet owners expect their veterinary hospital experience to be good and friendly. They prefer to go where staff is more professional with great communication skills. Also, they want vets to love and show affection the same way as they do with their pets. It helps in building a good relationship between vets and pets.

Preferred smaller businesses

Unlike the previous generation, millennials are likely to have faith in the products and services offered by smaller businesses or brands. The main reason for their preference is they offer more personalized services and build authentic relationships. The is great for people practicing family-owned veterinary services.

Tech-savvy nature

Millennial pet owners are more technology consumers as they are growing with it in their hands. They tend to be more tech-savvy than the baby boomers as it contributes to their convenient living style. And it is no surprise that they want technology to help them in taking good care of their pets. The AAHA study found that millennial pet owners preferred to receive appointment reminders via text messages, offering SMS services can be a great way for vets to connect with pet owners and build trust worth relation.

Looking for great value

Almost 50% of millennials are looking for companies that offer them great value. According to Barkley, veterinarians can take advantage of it as they both have one thing in common, love for pets! As a veterinarian, you have to drive this passion and play with it to have their attention. Look where the opportunities are. Offer them services like volunteering or rescuing stray animals as millennial pet owners are more likely to respond positively to such businesses.

House calls and telemedicine

With time people change so their habits. Baby boomers were happy in visiting veterinarians and bringing their pets for treatment. But millennial pet owners are wide open to trying new things. They are comfortable with house calls and telemedicine. By offering services door-to-door you can expand your business as a veterinarian and also gain the trust of pet owners for giving them the care in their comfort zone. Any business in today’s world requires good reach with the right audience and the veterinary industry is no different. Position yourself in the place of the millennial pet owners and look for what they want. In this way, you have a more chance of grabbing their attention and make them come again for your services.

Published by Celeritas


” Elianne Liong is a staff writer for Celeritas Digital.  She specializes in researching and publishing content related to a range of topics in the animal health and veterinary industry, including technology transformation, business processes, HR, data science, and advanced analytics. “