fbpx

No veterinary team manager starts out with the intention of forcing their clinic into a socially precarious position. But over time, due to both pre-existent and self-perpetuated conditions, a certain miasma settles in. Let us examine the foundations of such cases to determine the best way to tear their structure down.

Life and Death

Death roams the halls of every kind of hospital, from pediatric to geriatric. But directly playing the agent of Death, as veterinarians do, is a whole other kind of trauma. Active or “aggressive” euthanasia (and dysthanasia) is a regular occurrence in veterinary hospitals. And it carries an emotional toll for both parent and vet when deciding to put an animal down. Deliberately taking the life of a beloved animal because of suffering, behavioral issues, or even financial insufficiency is not easy. Especially not for someone who cares deeply for animals, as many veterinarians do.

High Demand, Low Supply

The precipitous trend of animal adoption in the developed world is inadequately matched by the output of veterinary students. It doesn’t help that the cost of quality veterinary education ranges from $200,000 to well over $400,000 in the U.S. alone. The result is understaffed veterinary care centers where the practice manager is the beggar, not the chooser. This makes enforcing rules of conduct a tight rope to walk. What are you going to do? Fire your team’s only experienced veterinary technician for being mean to the intern a few times?

Elitist Expectations

Ever watched the first episode of Grey’s Anatomy? Right out the door, we get to hear the menacing monologue droning on in the background. “The 7 years you spend here as a surgical resident will be the best and worst of your life,” it says, “You will be pushed to the breaking point. Look around you. Say hello to your competition. Eight of you will switch to an easier specialty. Five of you will crack under the pressure. Two of you will be asked to leave. This is your arena.” Internet personality, Doctor Mike, remarked that this sounded more like the Hunger Games than Grey’s Anatomy. Unfortunately, though, this dramatized version of the surgical experience sounds all too familiar.

A similar belief is perpetuated in the veterinary community. That those who endure the extreme workloads and rigorous training are worthy of respect and advancement. Commitment, it is called. Tolerance. Capacity to bear the veterinarian yoke.

And out of this bud, The Hazing blooms

For most in the medical field, the word hazing requires no definition. If you haven’t experienced hazing, then are you even a true veterinarian at all? (Let us be clear, that was said ironically). Why does this happen? Because the new hire is viewed as an added burden instead of a potential source of respite. Like leeches that will suck the energy of their attendings, hanging heavily off of their shoulders like sloths. 

Hazing is not necessarily the blatant, outright egg-throwing ritual you remember from Initiation Day. Often, it is deliberate maliciousness, sabotage, ostracism, and passive-aggression shown towards new initiates. Essentially, they’re put through the grinder to determine whether they’re durable enough. It isn’t always that extreme, of course. Sometimes the intern is simply abandoned to “learn on their feet” … till they walk out with blisters and bad memories. Or they survive, in which case: hurray! Another grim, sardonic, brutal addition to the bunch.

Needless to say, hazing is unhealthy and yields nothing that could not be accomplished by better means. In fact, it exacerbates the problem, driving away future hires and dooming the practice to perpetual staff-shortage.

Janus, the two-faced Client

The client can, sadly, play the dual role of angel and demon in the veterinary clinic. They are affectionate and considerate toward their pets but do not always extend this behavior to their animals’ caretakers. As Shawn McVey, MA, MSW, CEO of Pathway (Veterinary Management), quips, “People come to us with beer budgets and champagne expectations for their animals,” They use their intense bond with animals as an excuse to vent their emotions inappropriately. And this can weigh heavily on veterinarians.

Institutional Ignorance

You don’t really need an optician to help you read the writing on the wall. Often, what’s going on is clear as day to everyone in the team. But sometimes, the veterinary manager is either overwhelmed or embittered by the attitudes of the team. They are usually busy with efficiency optimization, inventory management, and the practical HR functions. So weighed down are they, that they neither can nor wish to face this particularly nasty dragon.

The Culmination

The stress of all these elements combine to turn the clinic into a pressure cooker, with the veterinarians inside slowly, but inevitably falling apart.

We have an idiom where I come from: “Jab tak chal raha hai, chalne de”. It means as long as a system is going, let it go. And sometimes this means you keep on going till its gone. A rather grim thought, when we consider that we’re talking about human beings here, not just the practice. Around 70% of veterinarians have lost a colleague to suicide, according to a survey done last year. Worse, the suicide rate among veterinarians is 4 times that of the general population [1].

If these stark stats sound like something you want to address, then learn how to recognize the symptoms here.

Also join us in our upcoming webinar to learn strategies for preventing, negating, and managing these circumstances in your clinic

We cannot emphasize enough how important the environment around and mindset within a team affects the functionality of its members. There is no case that is too far gone.

[1] Stoewen DL. Suicide in veterinary medicine: let’s talk about it. Can Vet J. 2015 Jan;56(1):89-92. PMID: 25565722; PMCID: PMC4266064.

LET’S CHAT​

Thinking about how to tap a strategy opportunity, or solve a tactical business problem, using technology? We can brainstorm with you.

    EMAIL ADDRESS

sales@celeritasdigital.com

    PHONE NUMBER

Phone (US): (646) 374-0260 Ext: 711

    OUR ADDRESS

Address: 157 Columbus Avenue, 4th Floor New York, NY 10023

SCHEDULE A MEETING

    Ever walked into a really messy space and thought, “How do people function within such mess?” Of course, the answer is simple: it isn’t “messy” in their eyes, it’s normal. The same can be said of the state of most organizations. What outsiders may label as unhealthy patterns would be dismissed as the standard by employees. They have grown so accustomed to their ways that it’s the status quo.  

    And that’s almost inevitable, right? Employees don’t always have the resources or influence to change their entire workplace. But the real danger arises when the practice manager gets lulled into that same sense of complacency. The kind that desensitizes them to the putrid milieu of social illness pervasive in the clinic. It is, therefore, important that ­­­you as a veterinary manager know the symptoms of this danger in order to better combat it.  

    In our last article, we addressed the ugly truth of toxicity in veterinary culture. Here we will endeavor to help you identify the trademarks of this condition. And in our webinar, we will give you the necessary tools to lop that ugly head straight off!

    Veterinary Silence Speaks the Loudest

    Veterinary hospitals are rarely ever quiet spaces. The irate animals’ yelps and hisses, the mechanical whirring of the equipment, the tingle and jangle of supplies, medical items, and medication being shifted around – all keep the peace at bay for sure. There is chaos, there is commotion, and there are cantankerous clients.

    But there is a different kind of silence that thrives within this disorderly system. It lives off of passive aggression, bitterness, cold-shouldering, issue-avoidance, and neglect. We cannot express how much offence is the direct offspring of miscommunications. Each member must feel comfortable voicing their concerns, opinions, and ideas. But that’s easier said than done. The practice of holding team meetings, brainstorming sessions, and sticking slogans to the wall won’t do the trick in-and-of itself. Intention is what breathes life into these practices. When you implement these as steps to a goal of creating a Cohesive vet team culture – that’s when these become meaningful. That’s when you see an improvement in morale.

    In the meantime, do the following if you want to run your team into the ground

    • Shrug off your people’s voices, suggestions, and concerns.
    • Ignore genuine attempts to find solutions.
    • Don’t appreciate or reciprocate good intentions from your new veterinary teammates.
    • Don’t clearly communicate changes or reasons for changes.
    • Make decisions about the team without warning or consulting the team members.
    • Make decisions that clearly only benefit one person (you).
    • Acquire minions that report each other’s failures, weaknesses, and dysfunctions to their overlord (you).
    • Why be honest with your veterinary team when you can just put up facades and make excuses?
    • Give shout-outs to outperformers who clearly function by overworking and bully others to alleviate their stress.
    • Feed off of people’s fear.
    • Be a psychopath.
    • Eat children.

    As a result, you will: 

    • Isolate new recruits, making them feel unwelcome.
    • Stifle the flow of ideas and positive conversations.
    • Help doubts to grow by silencing their expression.
    • Rub dirt into wounds to help them fester into resentment.
    • Ensure that all relationships are built on the foundations of cynicism and distrust.

    If that’s not your style, then it is crucial to establish clear lines of communication to promote a supportive and inclusive work environment in your veterinary clinic.

    And the Award Goes To…

    Wait a minute. Before you start dishing out credit and bonuses, consider your motives. Consider the purpose. Do you do this because it’s a convention? Is it because that other clinic five miles north of you does it? Is it even having any effect in the long term?

    Acknowledgements come in many forms and with many reasons. There is recognition for high-performance or contribution to the team or for finding creative solutions or client retention rates. But remember that true appreciation is both a courtesy and a message. What do we mean by the latter? Well, if you’re rewarding individuals, then that promotes a competitive spirit. If you instead make a rule that if the team accomplishes a quota of tasks then they get a surprise, that promotes team collaboration. This can be in the form of an outing, a fun activity like an escape room, or a shared prize. It should be some boon they may have been asking for since a while; something that they all can use and cherish, or a symbol of teamwork. Such as a mascot.

    Dodging Responsibilities

    Speaking of acknowledgements, let’s acknowledge that burnout is a serious issue and mustn’t be taken lightly. We encourage veterinary managers to draw the line for their clinical workers before they reach the point of no return. But there’s a difference between drawing boundaries to preserve one’s own wellbeing and shirking duties under the guise of exhaustion. The latter can signal indifference to the plight of desperate animals and fellow veterinarians. If there’s one thing that veterinarians understand, it’s empathy. And a seemingly insensitive teammate will attract coldness and bitterness from their coworkers and clients alike.

    Often disputes and hostilities are borne from the refusal to help in a time of crisis. Rejecting small, non-stressful tasks such as answering calls, cleaning kennels, holding animals, or filling prescriptions can really be unwise. The way to manage such attitudes is to assess the capability of an individual in that role prior to hiring. Make it clear by outlining responsibilities and setting expectations right from the start. Also make your good intentions obvious from the start. There is no formula for how much work a veterinarian can or cannot do. Some people have a lower endurance. They may have disabilities, chronic illnesses, debilitating fatigue, or any other myriad of issues to combat with. Keep an eye out for veterinarians who seem at their wits ends. If you spot someone showing clear signs of exhaustion, even if they’re not acknowledging it, tell them to get some rest. This may be difficult and seem counterintuitive, but it will highlight to your team, especially new recruits, that their wellbeing surpasses the bottom line in terms of priorities.

    Being a Group, not a Team

    Group members feel like they are pulled together for administrative purposes. Members focus on themselves because they’re not sufficiently involved in the execution of organizational goals. Members are instructed and not asked their opinion on the best approach. Members often distrust the motives of superiors and co-workers. It’s each man for himself. Disagreement is considered non-supportive. Conflicts arise and remain unresolved by supervisors or superiors until the wound has festered. Personal motivation is seen as irrelevant and non-vital to the running of the business and therefore unaddressed.

    If that sounded dreary to read, imagine how oppressive an environment it must be to work in.

    Now teams on the other hand understand interdependence and mutual support. In a team, your goal is everyone’s goal. You work to meet the goal of the organization and the organization aids in your career goals. Whether that be research, further education, or social initiates, everyone takes interest and gets involved.

    Teammates feel a sense of ownership. Commitment is borne of having established the groundrules, set the boundaries, and chosen goals themselves. Team leaders encourage participation and collaboration to find solutions. They stimulate honest and open communication, and absorb questions, ideas, and feelings. Conflict is natural and should be seen as an opportunity for growth, ideation, and creativity.

    As a manager, a great first step is to figure out the personal goals and career objectives each member has. Sit down with them and draft resolutions, commitments, find out their aims and desires. Find out what they care about, what initiative they’re part of. Offer them support in the completion of those. Have the team be involved in supporting that plan.

    LET’S CHAT​

    Thinking about how to tap a strategy opportunity, or solve a tactical business problem, using technology? We can brainstorm with you.

        EMAIL ADDRESS

    sales@celeritasdigital.com

        PHONE NUMBER

    Phone (US): (646) 374-0260 Ext: 711

        OUR ADDRESS

    Address: 157 Columbus Avenue, 4th Floor New York, NY 10023

    SCHEDULE A MEETING

      For starters to any business, inventory management can seem like simply stacking crates and stocking closets. But these inconspicuous expenses can very quickly build up, cutting into your profit margin with you none the wiser. Typically, between 12% to 15% of the overall practice income can be consumed by inventory costs.

      Inventory management encompasses:

      • counting inaccuracies or damage,
      • managing product shortages,
      • ensuring adequate availability,
      • priority ordering based on relevant parameters,
      • making timely payments and maintaining good cash flow,
      • meticulous expiration date monitoring,
      • verifying the accuracy of inventory reports,
      • maintaining professional relationship with distributors
      • minimizing inventory loss due to theft
      • and much more

      If this list alone is making your eyes blur over, then imagine how big of a migraine you’ll have when you look at the endless lists of stock that’s propagating in your storeroom. That is, unless you have a clear-cut system to collect, categorize and analyze the

      The appropriate inventory management system is clearly vital in a veterinary hospital. Whether setting up a clinic, refreshing your practice, or adding new wings or care outlets, this article will be your guide to organizing your inventory in an efficient and intuitive manner.

      What Constitutes Veterinary Inventory?

      The variety and complexity of inventory will vary from small, privately owned clinic to vast veterinary hospital chains. It also depends on whether the practice is specialized or generalized. However, the overall veterinary purchases fall into two main categories: High-value assets and Supplies and Instruments.

      High-Value Assets

      These consist of the larger, more expensive machinery, equipment, and even technological devices that are used to operate the former. The availability and functionality of these assets is vital to the performance of your clinic and treatment of your patients. They depreciate in value, requiring regular maintenance to last in the long-term.

      Image by Konstantin Kolosov from Pixabay 

      • Medical machinery, such as heart rate and oxygen saturation monitors, centrifuges, autoclaves, x-ray machines, ultrasound machines, etc.
      • Technology, such as laptops, printers, 3D printers, tablets, credit-card processors, patient monitors, etc.

      Supplies and Instruments

      This inventory is also dependent on the kind and extent of service you offer, but generally include the day to day tools, materials, and medicine that is required to complete procedures, aid your caregivers, and supply your clients directly. These should have a high turnover, and are meant to last in the short term, especially since some have an expiry date. 

      Image by Hans from Pixabay 

      • Medical supplies such as vaccines, antibiotics, anti-anxiety and anti-parasite medications, flea and tick products. ointments, shampoos.
      • First-aid, safety, and surgical supplies, like cones, gauze, tick tweezers, self-adhesive tape, alcohol swabs, syringes, exam gloves, surgical masks, scissors, retractors, forceps, and elevators.
      • Retail products and merchandise such as collars, leashes, pet clothing, pet food, treats, shopping bags, heated or insulated beds.
      • Grooming supplies, including brushes and combs, scissors, nail-trimmers and clippers, ointments, wipes, shampoo, and cute accessories
      • Office supplies for receptionists, veterinarians and general office staff.

      Why should I care about Inventory Management?

      We know that in many small-scale practices, the practice owner is the practice manager. Or the practice manager is the Operations, Finance, HR, and Marketing departments all wrapped up in one. So there just isn’t enough time to look into every single aspect of the business in minute detail. As a result, you may be used to slight losses here and there. But when it comes to inventory, you’d be feeding a massive portion of your profits to inefficiencies and oversights.

      Wouldn’t it be tragic if you chose to ignore this seemingly complicated, but essential portion of the management when the simple solution was right at your feet all along? There are certain weaknesses and inventory costs that almost any service provider incurs. In order to minimize wastages and maximize profits, however, inventory must be meticulously organized and monitored.

      Shortages

      Sales from Inventory constitute a significant proportion of the revenue in a veterinary hospital. Having regular shortages can result in disgruntled clients who are likely to search for alternative supply sources. “ These outages can lead your clients to the conclusion that perhaps big box stores and your online competitors are more reliable.

      Stock-outs can also result in delays in treatment, which may affect patient care. Unlike other businesses, a veterinary clinic deals with life-and-death situations, the treatment of which often cannot be delayed. Not having the required materials to handle an emergency is a serious red mark against your performance and reliability. It is a of immense priority to have functional inventory management workflows to prevent shortages.

      Surplus

      An excessive amount of stock can, conversely, indicate operational inefficiency as it means your hospital has excess working capital. To put it simply, your assets are lying idle and of course, that has an opportunity cost: increased holding costs.

      Holding costs are one of two indirect costs in inventory management. They include the facility and utility costs of insulating temperature sensitive items like medication and vaccines. They also include the costs of installing CCTVs, paying insurance premiums, and other maintenance costs. Holding costs can represent as much as 15% of the unit expenses. And they can become cumbersome as the practice expands.

      Labor Costs

      The 5 Rs of Inventory Management are: recognize, react, reorder, receive, and restock.

      This involves forecasting what items will be needed by which date based on current sales and usage. A purchase order is then compiled and placed. Before the fresh goods arrive, the old stock must be repositioned to make place for the new. Once the inventory is received, it must be stacked and stored. The supplies must be portioned according to requirements and then transported to the different departments and each item restocked in the right cabinet, drawer, closet, and shelf.

      All this must be coordinated and overseen in a precise manner. For small practices, this may require one store-room and one worker. For a veterinary hospital with multiple wings, it can involve pallet trolleys, forklifts and many workers. Remember that up to 20% of the unit costs go to labor. In other words, a practice can incur $0.20 on every dollar spent on inventory on paying labor.

      Within the hospital, the role of veterinarians is to focus on their clients and help their patients, not be tied up doing manual labor. Having to leave the exam room in search of instruments during a 10 minute checkup can really negatively impact patient experience.

      Practice Value

      As we discussed at the onset of this article, inventory costs can have significant impacts on profit. As the ratio

      The higher your proportion of spending on inventory to revenue, the lower your practice profits fall. Let’s say your inventory to revenue ratio is 30% instead of 20%, you are spending an additional 10 cents for every dollar earned. Implementing strategies to lower inventory costs, which we will discuss further along, will directly improve your bottom line.

      But what does that have to do with your practice’s value?

      A practice’s worth is usually a multiple of its profit. Practices can be offered between 6 to 12 times their adjusted net revenue. Simplified, every dollar of savings is worth between 6 and 12 dollars in practice value.

      Now, hopefully, you understand why all this is essential to the running of your care center.

      Great, now let’s talk about the fundamentals you need to grasp to start directing your inventory is an effective manner!

      It’s Elementary, my Dear Veterinarians

      Yes, we know this phrase was not coined by Arthur Conan Doyle. But these are the basic building blocks of veterinary inventory management. 

      Of course, you could skip to the shortcuts and solutions straight away, of course. But it would be ideal to have a rock solid foundational understanding of certain concepts, calculations, and distinctions. That way, you could really appreciate the tips, tactics, and strategies we will outline further on. 

      Understanding Pricing Formulas: Markup, Margin, and Multiples of Cost

      The financial stage of the inventory cycle is often the most daunting one. But remember that this is what determines the survival of your entire enterprise. Be bold and courageous as you traverse this realm: the fate of your veterinary clinic hangs in the balance.

      We’re kidding; inventory finance is Grade 7 math easy. It’s all about percentages:

      Markup

      Markup is Price-Cost/Cost (M= P-C/C).

      Cross-multiply to make P the subject (or let us do it for you): P= C (1+M)

      Let’s say your markup percentage is 20% and your original cost is $100, then

      Price = 100(1+0.2) or 100(1.2), which gives us $120.

      Markup is quite literally the additional amount you are charging beyond the cost to make a profit. For Markup, cost the base, while for Margin, Price is the base.

      Margin

      Margin is Price-Cost/Price (M= P-C/P).

      Cross-multiply to make P the subject (or don’t; it’s already done): P = C/1-M

      If your Margin is 20% and your original Cost is $100, then

      Price = 100/1-0.2, or 100/0.8, which gives us $125.

      Basically, margin is the ratio of profit to revenue or how much more you’re selling the product for as compared to its cost. Remember, margin is the percentage by which the original cost is lower than the price, NOT the other way around. 

      Multiples of Cost

      Now most lab tests that require expensive machinery and equipment are charged at up to 4 or 5 multiples of their cost. This may seem simple enough but some inventory software calls for entering a percentage, not a number. Just remember that if something has doubled, it has been multiplies by 2 but the percentage increase is 100%. If it is multiplied by 3, the percentage increase is 200%. If it is multiplied by 4, the percentage increase is 300% and so on.

      Performance Evaluation

      Inventory is akin to a living, expanding cycle. As a business expands, the quantity and diversity of items entering and leaving will grow. And with it, the number of blind spots, the number of discrepancies between reports and reality, the number of expiries, the risk of theft, destruction, shortages, and mis-location all grow.

      This means that you must employ evolving techniques to assess the performance and flow of inventory through the veterinary business. Otherwise, you stand to face more losses, both to revenue and to reputation. Here are some of the basics – blood tests, if you will – for veterinary inventory management:

      Average Inventory

      Average inventory shows you the worth of average inventory held during a particular period. This is found by totaling the value of inventory at the beginning and end of the month and dividing it by two. Keep in mind that the cost of the goods at purchase must be used here, not the sale price.

      This is because the sale price may change based on the promotions running at any particular time and will not be always consistent with the margin that is generally applied, whereas the cost of the goods is a well-recorded number.

      Inventory Turnover Rate

      Inventory turnover rate measures the number of times your stock has been refreshed within a time period. To calculate it, you divide the total spending on your inventory for the year by the average value of the inventory. If we know that the average value of CPV-2 vaccine held during a month was $350 and that $2100 was spent on CPV-2 that year, then the turnover of CPV-2 vaccine was six.

      This provides you an idea of how healthy your sales are. If your turnover is unusually low, this may be a symptom of overstocking. It will inform you that there are wastages in the form of expired medications or holding costs. If your turnover is unnaturally high, it may indicate a different form of wastage entirely. Staff may be utilizing more supplies than necessary or theft may be occurring.

      Checking each item or set of items separately can also show you which items are underperforming. Therefore, you can take steps to remedy this issue. You can also determine the order quantity and frequency of each product. But calculating the individual turnover rate of each item individually can be tedious and time consuming. The right inventory management system would be able to provide performance comparisons and make astute recommendations.

      Accuracy of Demand Forecast

      As the name suggests, demand forecasting has to do with using past and current demand to predict future demand. Obviously, this can be a game-changer, enabling you to order in a manner that optimizes revenue while minimizing holding and labor costs.

      It can also be used in the execution of strategic purchase and pricing decisions based on seasonal spikes in demand for specific services.

      Forecast accuracy refers to how closely a forecast aligns with actual demand. As we discussed, the types of items that need stocking within the hospital are variable. Hence, forecasting is a crucial, but complicated component of your evaluations. Between medical supplies and patient medications, different categories of inventory will be subject to various criteria and follow distinct cycles. And the ability to both track these separate categories and analyze trends within them is no small task.

      You would need a highly flexible and agile inventory forecaster to accumulate data from multiple sources, including historical and real-time usage figures on active and inactive clients, appointments, cancellations, etc.

      Basically, these measures act as a test by helping in the diagnosis of your inventory system. 

      Lead Time and Pipeline Inventory

      Lead Time is a concept mostly used in the manufacturing industry. It denotes the time between the onset and completion of a project or portion of the process. When it comes to a veterinary practice, it would mainly be used to measure Material Lead Time. Material Lead Time is the time it takes the supplier to complete the order from the initial order placement date.

      This is important as it is used to measure the Pipeline Inventory. Products en route to the clinic are refers to in this manner. While on the way, goods are considered part of the standard inventory despite not physically being present within the storeroom. You get a more complete overview of total cash tied up in inventory by including the pipeline inventory. Furthermore, this allows you to pre-sell medications to manage the high demands.

      Pipeline inventory is calculated as Lead Time * Demand Rate. Say your lead time is 4 weeks at 50 units a week. You would need to order 200 units each time to maintain consistent inventory levels.

      Categorize Inventory according to the 80/20 Rule

      Identify the top-selling and fastest-moving inventory which generates a majority of the revenue. Then prioritize these items in terms of affordability, availability, and convenience. For ease, use structured, color-coded methods of product distinction, ranging from critical to dormant. Finally, ensure that those medications and supplies are always on hand and easily within reach of your staff.

      This can prove advantageous in minimizing shrinkage (loss of inventory due to theft, inaccurate unit measurement, and damage). Additionally, it can reduce waste from expired items and enhance reorder frequency.

      Do keep in mind that not all inventory in the veterinary hospital will move the same way. Remember that inventory and service items are two separate categories and should be treated as such. Usually it is understood that tangible objects are inventory and the care provided is service. But vaccines and injectables, though inputted as an inventory item, should be sold as a service item. As such, unlike in a retail warehouse, medications that are not high-demand must still be stocked. This is why inventory turnover should be calculated according to their classification. 

      Strategies for Effective Inventory Management

      Now that our concepts are thoroughly cleared, let’s get to the meat of the inventory management matter. Inventory makes up the bulk of the tangible assets of a veterinary clinic. They are also integral to maintaining high performance and service quality in a clinic. So, effectively coordinating inventory between multiple platforms, as taxing and time consuming as it may seem, must be done. Among the most complicated elements of Inventory Management are inventory monitoring, replenishment, cost reduction, categorization. Here are some tips and techniques to eliminate the complexity from these functions and save time to focus on animal care.

      Start at the Drawing Board

      The movements of inventory form part of the workflows in the clinic. Like with workflow mapping, recognizing the vulnerabilities is essential before taking the initiative to strengthen them. Doing this can really highlight the flaws and failures of the current system. This will help you identify the pressure points, areas where your team is overstretched.

      Begin by formatting every activity in the inventory lifecycle into a process from the point of origin to the end result. At every step, ask feedback on simpler methods and shortcuts from the team members performing the tasks. This is important when coordinating many moving parts of the inventory mechanism. Then establish or update standard operating procedures (SOPs) to prevent the past mistakes from being repeated.

      Careful and Consistent Categorization

      The practical basis behind your inventory management system may already be lost to the ages. Perhaps you used the ABC method at some point but this analysis was never refreshed. Perhaps you simply recognized the item by location, i.e., supply closet, cabinet, or storage unit. Other criterion may include brand, demand, criticality, medical purpose, or monetary value. When inventory is recorded in a logical fashion like this, it is easier to compare your category sales to well-established benchmarks in the veterinary industry.

      But which of these is the most important indicator of treatment and quantity of supplies? 

      Studies have shown that a multi-criteria decision support model could result in a more efficient hospital inventory management system [1]. Using sensitivity analysis, the items were classified into W, B, and M sets. This signified that the items be monitored on weekly, bi-weekly, and monthly basis respectively.

      Perpetual Inventory

      Are you mentally wincing at the thought of having to take count of stocks so very often? Then a perpetual inventory system might be the solution for you. Perpetual Inventory Management System (PIMS) is a real-time stock monitoring and updating system. Using your electronic records and point-of-sales systems, it maintains an accurate and highly-detailed account of changes in inventory. Recording methods can range from manual to RFID (which is recommended) and the software tracks the order, delivery, transfers, usage, and any kind of transaction. This includes the pipeline inventory so that it is never overlooked by staff. If the order is delayed or unable to be fulfilled, the PIMS will record that. It will even provide the location of each category of stock to ease accessibility and prevent theft.

      Unlike periodic method, where regular physically counts are required, perpetual inventory provides accuracy and leaves no place for inconsistencies. This eradicates the issue of stock-outs and customer disappointments with one stone.

      Smart Ordering

      Remember that, when ordering, there is no size that will fit every item. If you have utilized a multi-criteria classification model, you can distinguish items based on their demand. For medications and supplies that are used in large quantities and at high rates, bulk buying is suggested. But this would not be feasible for high urgency, low usage supplies.

      Inventory replenishment is no easy task. Re-ordering the right amount at the right time requires lots of historical data to accurately forecast. The software must take into consideration the lead time or else the order may be filled up late. Rely on your inventory management software by feeding it a minimum quantity point for each item. Once it reaches that threshold, it should automatically ping you or add that item to your reorder list.

      Consolidating suppliers can streamline the price comparison process. This will also cut down the time spent by staff paying invoices, loading, transporting, and restocking goods. Make use of our Suggested Order App to maximize your gains and your savings by comparing discounts from multiple suppliers, pharmacies, and manufacturers in one place. The app is easily integrated with our inventory management system so that you can get suggestions that are relevant to your precise needs. 

      Tipping the Balance in your Favor

      The major issue with managing costs is that there is no precise solution. You cannot simply reduce the size of your order to reduce holding costs. Conversely, that would increase the labor costs. Why? It takes time and effort to compile, place, receive, and restock the product throughout the hospital floor. And it’s the same vice versa. If you do not strike a balance, you not only forego precious revenue, you also fail to provide care that you have promised your patient.

      When ordering, consider your sales based on frequency. Order certain items weekly, monthly, or after a fortnight, based on their demand. Even if you require only 40 units of white goods, if they come in a box of 50, order the full box instead.

      Use your storage area size and inventory turnover rate to determine the frequency and quantity of your order. The ideal inventory turnover rate is 10 to 12 times per year. But of course, veterinary clinics work differently than your typical retailer. The average veterinary practice typically has a healthy turnover rate of 6 to 8 times a year. Keeping in mind your storage level can really help optimize your inventory management system and improve overall efficiency.

      Drop-shipping

      Let’s face it: having enough medications, supplies, injections, and vaccine available to customers at all times is nigh-impossible. But when products are unavailable to clients, those Big Box retailers start to look pretty attractive. And then there go your sales rates. Yet what if you could have every single animal care item under the sun available at the push of a button? And better yet, what if it took up no extra space on your shelf? And neither did you have to build an extra warehouse to hold it all?

      If balancing the costs is too much hassle, consider drop-shipping. Show all the merchandise as “available” at your ecommerce outlet without having to hold it all in the clinic. Once the client places the order, the goods are shipped directly from supplier to customer. It’s so convenient for the pet’s parent, not to mention the cost-savings to your business. Obviously, this cannot apply to your entire inventory. Service goods and other items vital to the clinic’s operation would have to be available on hand. But it can immensely reduce the burden of sales stock. 

      In Conclusion

      Achieving effective inventory control requires striking a delicate balance between maintaining sufficient inventory levels and not overburdening your financial resources and storage capacity. Given the diverse range of challenges involved in inventory management, including those related to geopolitical events and technology advancements, there is no one-size-fits-all approach that guarantees success across all enterprises. In addition, it may be necessary to manage different types of inventories differently, such as perishable versus non-perishable goods. To determine the most effective approach for your business, it’s essential to keep accurate records while experimenting with different methods, and to use specialized software to monitor key metrics, generate reports, and develop dashboards that provide valuable insights.

      [1] de Assis, A.G., dos Santos, A.F.A., dos Santos, L.A. et al. Classification of medicines and materials in hospital inventory management: a multi-criteria analysis. BMC Med Inform Decis Mak 22, 325 (2022).

      LET’S CHAT​

      Thinking about how to tap a strategy opportunity, or solve a tactical business problem, using technology? We can brainstorm with you.

          EMAIL ADDRESS

      sales@celeritasdigital.com

          PHONE NUMBER

      Phone (US): (646) 374-0260 Ext: 711

          OUR ADDRESS

      Address: 157 Columbus Avenue, 4th Floor New York, NY 10023

      SCHEDULE A MEETING

        Human resource allocation in a veterinary hospital is no piece of cake. So, when extra, out-of-hours clients arrive with demands and expectations, it is easy for the already scarce triage staff to feel overwhelmed. Diverting veterinarians from their primary tasks or downtime to perform extra tasks can result in a breeding ground for inadequate patient care and veterinary workers’ burnout. Worse still, many of the patients occupying space in the waiting lines are non-critical and could afford to wait without the risk of extreme clinical outcomes. Tele-triage can avert many of these problems.

        Veterinary nurse teams can help owners to attend to their pet themselves. But this requires clear instructions and solid communication capabilities from the veterinary hospital. Thus, a well-functioning tele-triage system is crucial in determining the priority of patients, separating those who require immediate attention from those who can wait safely.

        WHAT IS TRIAGE?

        Triage is the evaluation of patients based on their physical parameters. Patients are subsequently allocated to the appropriate care area according to the acuity and severity of their conditions. This is a critical step as it can identify life-threatening signs early and determine what resources the animal needs.

        There are typically three stages in the triage process:

        1. Tele-triage or pre-triage
        2. Triage on Arrival
        3. Post Triage

        In this article, we are going to be discussing in detail the assessment measures, information collection and information provision concerning the first stage – Tele-triage – and how effective implementation can lower the caseload of veterinarians.

        TRIAGE ASSESSMENT

        There are different triage scales and scoring systems, from Animal Trauma Triage to the Manchester Triage System (MTS).

        The Animal Trauma Triage (ATT)

        A trauma specific illness severity score that objectively measures the seriousness of a patient’s injury through quantification. The numeric values (ranging from 0 to 3) indicate the level of severity, the highest value signifying the lowest likelihood of survival.

        The Manchester Triage System (MTS)

        A globally utilized clinical resource by healthcare professionals to manage patient flow during times of high demand and limited capacity. The MTS is reductive in that it works backwards from the premise that the patient is in a life-threatening condition. This way, no serious potential conclusions are missed. The MTS does require experienced personnel who have completed approved training from a registered MTS instructor.

        The Veterinary Triage List

        Developed by Ruys et al (2012) using the MTS as a basis. The triage system was categorized based on different bodily systems such as circulatory, gastrointestinal, respiratory, urogenital, neurological, obstetrical, and generalized, with varying levels of urgency dictating the required wait time.

        The Simple Triage and Rapid Treatment (START) technique

        Used by first responders during mass casualty incidents. START was designed for triage when faced with a high-density of incoming patients. The paramedics/nurses can segregate patients based on three primary observations: Respiration, Perfusion, and Mental Status (RPM). Included are the patient’s pulse, respiratory rate, capillary refill time, presence of bleeding, and the patient’s ability to follow commands. Victims are classified into 4 categories accordingly: Green (minimal); Yellow (delayed); Red (immediate); Black (dead).

        TELE-TRIAGE

        Let us turn to the procedures and precautions involved in Tele-triage:

        Process

        This primary form of triage is done over phone or chat, supplemented by images and video, where necessary. In such dilemmas it is understandable for the pet owner to be flustered so it is paramount that the nurse in question be level-headed and trained in tele-triage methodologies. The nurse should maintain a calm, polite, and sympathetic demeanor as they log and record the call. This must be done to protect the nurse and the clinic as the instructions or counsel given on call could have legal ramifications. First, they must ascertain the owner details and pet’s symptoms, and then provide directions for how to reach the trauma center and handle the pet appropriately, according to their condition. This includes warning the owner of potential aggression, which may require the animal to be muzzled. Based on this, an estimated time of arrival should be generated and submitted.

        Tele-triage Questions to help determine whether the pet needs urgent treatment

        • Recent incidents of trauma? (Patients who have suffered recent trauma must be seen without delay)
        • Is the breathing too labored or shallow – what color is the mucous membrane? (bluish color in the skin, lips, and nail beds must be addressed immediately)
        • Any noticeable swelling or discharge?
        • Any recent changes in weight or body condition score?
        • Development of symptoms – slow progression or sudden decline? (Sudden decline signifies a more pressing issue and demands prompt attention)
        • Have prescribed medications been taken? The owner should be advised to bring the medication.
        • Has there been any known or suspected exposure to toxins? (In case of toxin ingestion, the patient must receive immediate attention)

        WHY IMPLEMENT TELE-TRIAGE?

        The benefit of the adopting appropriate tele-triaging is the structure and stability it creates in the emergency department.

        It also means you can offer specific, professional advice and aid to patients, which builds your client’s confidence in your ability to serve.

        With lower over-crowding, fewer vet techs, nurses, and surgeons would be required to remain on call. Studies have suggested that on-call shifts have a negative impact on veterinarian job satisfaction, well-being and personal relationships [1], especially among female associates. For this reason, veterinary hospitals could benefit from exploring alternative options to traditional on-call shifts.

        TELE-TRIAGE SOFTWARE

        For small veterinary clinics, this may mean making a choice to invest resources into building infrastructure around tele-triage. But in order to truly reap the benefits of tele-triage as more than just ancillary support, the right software must be adopted. Since animals are unable to communicate their experiences verbally, veterinarians often rely on visual, auditory, olfactory, and tactile cues. These can include the visible breathing pattern, color of mucous membranes, alertness and response to stimuli, capillary refill, and heart rate, among others.

        There are three major body systems that must be assessed, namely the neurological, respiratory, and circulatory systems. On the basis of these evaluations, the triage staff can determine whether immediate diagnostic and therapeutic intervention is needed. Thorough triage assessment can ensure the appropriate level of care is provided for the animal. Usually, tele-triage is used as a supplement to in-person triage. But during times of overcrowding or high density.

        Neurological assessments

        These involve determining mentation i.e., whether the animal is stuporous / obtunded / hyper / comatose. Patients having seizures should be admitted immediately for monitoring and diagnoses. Therefore, voice and video calls should certainly be considered. A tele-triage service would be crippled without the ability to send and receive messages, photos, and documents such as EMRs and lab reports.

        Respiratory assessments

        These include checking the airways for obstructions and trauma, checking the respiration rate and effort. Oxygen therapy should be commenced in the case of respiratory compromise  or anesthesia and intubation in the case of obstructions. 

        Cardiovascular assessments

        These include evaluation of pulse rate, peripheral pulse quality, mucous membrane (MM) color, capillary refill time (CRT) and auscultation. Some wearable sensors can measure heart rate, the regularity of pulses, blood pressure, galvanic skin responses, and even perform electrocardiograms (ECGs). Hence, having an app that is compatible with animal monitoring devices would be highly valuable. Having access to such data can really help a trained nurse determine whether the pet is in a critical state. When you are available for your client in a time of distress with accurate and reliable information and assurances, it builds further trust in your service.

        A pilot study comparing the performance of real-time remote telescreening and in-person screening showed that properly implemented tele-screening could achieve the same level of efficiency as in-person screening [2].

        Implement tele-triage to amplify the efficiency of your clinic with our V-Clinic App, to make yourself and your ER team available to your clients anytime, anywhere. Fast-track your clinic’s performance with an app that gives you the ability to reach your customers regardless of distance while lowering the workload on your veterinary teams. Email us now at sales@celeritasdigital.com or info@celeritasdigital.com to learn more.

        REFEREINCES

        [1] Kogan L, Schoenfeld-Tacher R, Carney P, Hellyer P, Rishniw M. On-Call Duties: The Perceived Impact on Veterinarians’ Job Satisfaction, Well-Being and Personal Relationships. Front Vet Sci. 2021;8:740852. Published 2021 Oct 27.

        [2] Rademacher NJ, Cole G, Psoter KJ, et al. Use of Telemedicine to Screen Patients in the Emergency Department: Matched Cohort Study Evaluating Efficiency and Patient Safety of Telemedicine. JMIR Med Inform. 2019;7(2):e11233. Published 2019

        LET’S CHAT​

        Thinking about how to tap a strategy opportunity, or solve a tactical business problem, using technology? We can brainstorm with you.

            EMAIL ADDRESS

        sales@celeritasdigital.com

            PHONE NUMBER

        Phone (US): (646) 374-0260 Ext: 711

            OUR ADDRESS

        Address: 157 Columbus Avenue, 4th Floor New York, NY 10023

        SCHEDULE A MEETING

          Technology is constantly changing, and with it, the workstyle of veterinary and medical clinics. But in order to capitalize on these advancements, it is important to design and adopt a functional organizational workflow.

          Why is Workflow Management important in the Veterinary Industry?

          Veterinarians are key players in the ecosystem of animal ownership. In this system, every moving part is interconnected. Often a practice will have vulnerabilities that vary based on individuals, leadership, and environmental factors. Recognizing these vulnerabilities is essential before taking the initiative to strengthen them.

          According to a survey from July 2022, tedious administrative tasks are a primary pain point. Ewan McNeill, Director of Vetlife, a support-mechanism and life-line to many veterinarians in the UK, stated that “More than 40% of all veterinarians surveyed said that administration was their main problem, whilst 20-40% cited various other reasons, including workload and stress, along with poor income and client willingness to pay.”

          What is Workflow Mapping?

          simplified workflow

          This is formatting every activity into a process from the point of origin to the end result. Each node and its responsibility can then be assigned to a particular department. It helps one to understand the core and critical activities. These can then be examined to find inefficiencies or bottlenecks may be obstructing or hampering their completion. In fact, workflow mapping may be seen as the first step in overcoming performance challenges in clinics.

          How to Improve System Analysis

          Focus on Critical Processes

          strategic workflow analysis

          Focusing on improving core processes can lead to significant improvements in overall efficiency, effectiveness, and competitiveness of the clinic. Without these, the hospital’s ability to meet pet needs and owner expectations at the optimal capacity would be crippled. Errors and inconsistencies in secondary functions may not be ideal, but one must understand the opportunity cost of diverting limited resources. If a manger finds themselves conflicted between the former and the latter, perhaps outsourcing should be considered.

          Include your Team in the Charting Process

          Assumptions about what will likely be included in the process do not encapsulate its true extent. But each member of a veterinary team, from the veterinary nurse to the technician, is specialized in their own role. To ensure that the details of the process are accurately captured, input from the entire team would be preferable. Taking input from individual employees would also emphasize that they are valued and heard. And when they are involved in the process, they are more likely to comply with the workflow stages.

          Ivan Zakharenkov, CEO of Galaxy Vets, gave us a very interesting example during our recent Webinar on Mental Health in the Veterinary Community. He says: “I’d come into the hospital and ask ‘can you walk me through the check in to the check of the patients and tell me where there are opportunities in your process’, and people would immediately go ‘this is a stupid paper; we don’t need it.’, ‘we do this step and it’s nonsense; we’ve been doing it for ten years and I hate this step.’ Then we’d remove the stupid and the hate and sell them software that mimics those steps.” Really, the veterinarians themselves are aware of the “pebbles in their shoes” as Beth Davidow, CEO and Co-founder of Timberline Veterinary Emergency and Specialty, puts it.

          Clarify the Domains and Responsibilities

          Gold and Silver Chess on chess board game for business metaphor leadership concept

          Too frequently, veterinarians are burdened with tasks that they are not trained to perform, which distract from their primary roles. This is a central cause for Role Overload, which over time leads to burnout. The limits of each employee’s responsibility should be well-defined so that they can focus on providing care. Any work outside that category should be delegated, unless absolutely necessary. Furthermore, having such transparency will ensure that targets will be met because there is accountability. 

          Be as Intricate as Possible

          If your workflow map looks generic enough to be applied to any veterinary clinic, then it isn’t detailed enough. Every step will have sub-steps. From comprehensive titles to sub-processes to alternative approaches, everything must be considered. Even inputs such as suppliers and equipment manufacturers to outputs should be considered.  Sub-processes help break down complex processes into more manageable steps. When the individual components are isolated, informed decisions are to be made to optimize or even scale them appropriately. Troubleshooting problems can be simple when the root cause isn’t hidden under layers of vague headings.

          Benefits of Workflow Management

          By exploring the process, the managerial personnel can expand their knowledge about the integral processes that keep the clinic afloat. Often this can unveil new and better approaches to the task that only someone performing it would think of.

          Boosting Efficiency

          According to Charles Cox, a Principal at Firefly Consulting, “As people work at a job, they develop workarounds or shadow processes. Often, these workarounds are unconscious. As you research a workflow, be certain to drill down on tasks because people may not intentionally hide them and may not be aware of how they’re performing a job. When you compare the workaround to the SOP, it may be a more efficient path. And, by the way, workarounds hide even more easily in office transactions, because the activity happens and is done.”

          It even makes up for discrepancies as the veterinarian and the practice manager are on the same page. Hence, the manager can develop a more complete knowledge of the causes for delays, lapses in performances, etc.

          “The cost of problems grows the further

          problems get from the origin”

           ~ Charles Cox

          Nipping the Issues in the Bud

          When it comes to certain problems, the impact is cumulative. Excessive workload, for example, can quickly lead to burnout and emotional exhaustion. Issues generally go unresolved either because the addressal was delayed or because they were overlooked. A thorough process walkthrough can really bring these bottlenecks to light before they escalate. Remember that a stitch in time saves nine.

          Provides Clarity

          A workflow map replaces speculation and assumptions with reality and accuracy. Internal strategies are more communicable within the clinic and it’s easier to address pet concerns within a system. Documented procedures for complex processes make for tedious reading material and therefore tend to be bypassed by busy vets. A workflow map can be an effective visual alternative that is easier to understand at a glance. This makes life easier for both you and auditors verifying compliance.

          Identifies the “Why” before the “How”

          Scott Chaiken, a Lean Program Manager at the Michigan Manufacturing Technology Center, expresses the need for considering the primary problem before you look for the quick fix. He says, “Before you start throwing software at [the problem], you absolutely have to understand the purpose of your proposed activity… Otherwise, as I like to say, you’re making dumb decisions at the speed of light.”

          Technological “solutions” can come with their own complications. During the Webinar, Zakharenkov explained “(The sophistication of the clinical tools) creates a great opportunity for more learning but it also creates a great opportunity for more errors and with the sophistication of the equipment, the failure of the medical procedures increases as well, if you don’t deploy it properly.”

          So workflow management can ensure that prior to investment in supporting infrastructure, the most efficient path is utilized. When you work with Celeritas Digital, you no longer have to worry about the burden of complicated workflow. Our team will examine your clinical structure and develop software that aligns with your precise needs. Use our Workflow Management App to determine the stages and steps that should be included in the Sheet. Then track the movement of inventory such as medication, vaccines, and medical devices. Also track the patient journey between exam rooms, labs, boarding, play areas, grooming, etc. all with the aid of one integrated app.

          Contact us at joel.john@celeritasdigital.com and daniel.valdes@celeritasdigital.com to learn more!

          A Great Example Patient Intake Cycle

          This patient intake cycle made by Smartsheets used different colors to highlight stages of service, from Intake and Triage to Examination and Diagnosis to Billing and Record-keeping.

          workflow mapping example

          How Optimized Workflow can Benefit Workers and Animals

          The workflow process solidifies how the care team can meet the goal of improving veterinary service quality. Platforms such as Televet Flow smoothen out the creases via chats, voice and video calls. Using technology, a technician may be alerted of the prescription order filled out during the exam. They can then prepare the medication beforehand and have less pressure when the client comes in for pick-up.

          The clinic can also employ high-density scheduling. In this alternative, the doctors are scheduled in exam rooms one after the other, with ten minutes in between. This means the client can be catered to on time, without the need for long waits. Plus, the veterinarian can attend to four times as many animals as usual. 

          With the help of our V-Clinic App, complex scheduling patterns can be utilized without creating confusion and dysfunction. It allows veterinary professionals to attend sessions and perform their best wherever they are.  

          Contact us at joel.john@celeritasdigital.com and daniel.valdes@celeritasdigital.com to learn more!

          LET’S CHAT​

          Thinking about how to tap a strategy opportunity, or solve a tactical business problem, using technology? We can brainstorm with you.

              EMAIL ADDRESS

          sales@celeritasdigital.com

              PHONE NUMBER

          Phone (US): (646) 374-0260 Ext: 711

              OUR ADDRESS

          Address: 157 Columbus Avenue, 4th Floor New York, NY 10023

          SCHEDULE A MEETING

            In the last few decades, mental health has arisen as a prominent and undeniable portion of the health industry. Different segments of the demographic have been identified that exhibit immoderate levels of mental illness or distress. Among these, veterinary professionals stand out. A recent study[1] showed that veterinary professionals were inclined to express higher rates of mental distress, depressive thoughts, suicidal ideation, and other psychologically concerning notions.

            Recently, more clinics and animal medical facilities have been addressing and implementing change and that is very heartening to see. It is not enough, however, to simply take minor shifts in the awareness level and social climate for granted. Rather, attention to healthy mindsets in the veterinary environment must be further prioritized and normalized.

            Here are a few tips on how you, as a veterinarian or a manager in the veterinarian field, can remove your mental burdens and alleviate the tension in your workspace.

            Some Facts about Mental Health in the Veterinarian Field

            A study by Merck Animal Health (MAH) found that only 50% of veterinarians with mental health inconsistencies were receiving any form of solid support[2].

            Overall, the veterinary profession suicide rate was much worse than that in the dental and medical professions[3] and quadruple the general population[4] rates. Furthermore, younger workers in this field were found to be more susceptible to cognitive agitation. Their rates – 8.7% of those between 18 and 34 years and 9.1% of those between 35 to 44 years – were critically higher than that of those in the 65 and older age group (0.7%)2.

            If you’re thinking: those are some strong numbers, you’re right. It’s tough to take in. And here are some reasons why:

            • High student debts.
            • Compassion-fatigue: exhaustion resulting from over-exposure to trauma, loss, and emotional or physical pain.
            • Long hours leading to burnout.
            • Grief over the loss of patients.
            • The “Emotional Paradox”: vets require high levels of empathy to function well in their roles. Conversely, this also means they react strongly to grief and loss. Vets absorb emotional distress and it can be difficult to keep working through it.
            • Toxic teams because of common stress levels.

            With the average 2021-22 veterinarian tuition being above $34,000 and $53,000 for in-state students and out-of-state students respectively, it certainly isn’t hard to understand their financial grievances.

            How can Veterinarian Managers Help Improve Mental Health Conditions?

            The kind of social atmosphere the above issues can create in the workplace is cumulatively detrimental to both employees and clients. Here are some strategies to encourage a better culture and show your crew you care for them.

            Provide access to a Mental Health Crisis Center

            There is such a variety of options for internal/external aid, that it is almost neglectful not to have such a service available. Most general businesses provide EAPs (employee assistance programs). EAPs’ many benefits include the option to confidentially call for a counselor or therapist, alongside a few free sessions.

            Another great initiative is the NAFTA Wellbeing Task Force. Its mission is to “help veterinarian team members create a life and career that is fulfilling, rewarding, and sustainable.” They sound like a suitable team to address psychiatric issues, don’t they? We think so too. Here’s[5] where you can contact a speaker to start a healthy discourse with your veterinarian group immediately. You can also receive appropriate manager-employee communication training if you’d like to competently handle the situation yourself.

            What if you don’t have the energy to act as a counselor, but you’d prefer to oversee the function in-house? The solution is clear: hire a Behavioral Health Specialist. They could, as a member of your small team, intuitively determine the group dynamic and office nuances and tailor their council to each member.

            Have Break Times and actively encourage Outdoor Exposure

            We know what you’re thinking: I can’t just let my entire staff outside at the same time! Yes, we know there are constant emergencies in the veterinary field. That’s why you need to have break shifts. What that means is that different teams or team members get to take breaks during specific time slots. Implementing this and being supportive of a change of pace and surroundings will give your nurse staff a vital cool-down they definitely need. It will improve performance and customer satisfaction too[6], so everyone wins!

            Have monthly rewards for Social Performance

            Vets exposed to a constant inflow of sick poodles, kitties, and other miscellaneous pets could do with a serotonin boost. Delivering unwelcome news and interacting with stressed-out pet parents can curdle anyone’s mood. Moreover, vets tend to have a bad work-life balance because of the long work hours and lack of time to mentally detach.

            Rewarding a vet with public praise for maintaining a good lifestyle sends a message to other employees that prioritizing their personal health is supported here. You can also:

            • give a shout-out to anyone who spreads positivity instead of toxicity or contributes to the environment.
            • provide “Employee-of-the-Month” benefits to those who uplift spirits instead of those who function faster or put in more hours.

            This will help your over-workers to understand that their well-being and good attitudes are valued above struggle and sacrifice. But let us just clarify a few very important points:

            • participation should be non-mandatory.
            • it doesn’t have to be a formal process, especially in a small clinic.
            • It’s better to let people improve of their own accord than due to peer pressure- a practice that can have adverse effects.

            Provide Healthy Options at the Cafeteria

            Studies show that one’s diet can have a strong impact on their mood and outlook. It would be highly beneficial if the cafeteria provided foods that favorably impact health. Contact a dietitian or nutritional specialist about the kind of food that will complement a fast-paced job. You should also take into consideration the physical and movement aspect and the high-stress nature of the job.

            We would advise you not just to have the cafeteria offer healthy options, but

            • have a greater variety and more attractive display of nutrient-and-protein-rich food.
            • encourage employees to maintain a regular and energy-boosting diet.

            Gift them Sleep-Monitoring Equipment

            Continuing on the same theme, we also know that mental health and sleep cycles are strongly correlated. Yet a lot of veterinarians, who need good amounts of sleep to deal with the hectic demands of their field, suffer from sleep deprivation.

            There are many services for sleep improvement. You could have them download an app, use a website, or even buy them a device. Our advice is to gift them a sleep tracking device upon joining the company after completing an internship, training, or probation period. The best affordable sleep tracker is Withing’s Sleep Analyzer, which tracks sleep independently and is disturbance-free. If you prefer a less complex and more affordable choice, just add a sleep tracker to your company app, or have them use an app like Relax Melodies to get 6 hours of uninterrupted sleep.

            What Should You Take Away?

            Remember, it isn’t just the job of the behavioral specialist to show empathy towards the veterinarians. If your subordinates feel like the counselor doesn’t have your support, then they will not take his or her advice seriously. Furthermore, the help you are providing should not feel obligatory. If employees feel that you are simply going through the motions, they will be reluctant to take advantage of the facilities you offer. So, if you want an appealing atmosphere that is inducive to productivity, then make sure you have an attitude to match it.

            [1] Nett RJ, Witte TK, Holzbauer SM, et al. Risk factors for suicide, attitudes toward mental illness, and practice-related stressors among US veterinarians. J Am Vet Med Assoc. 2015; 247:945–955

            [2] Merck Animal Health Veterinary Wellbeing Study. Feb 2018.

            [3] Halliwell REW, Hoskin BD. Reducing the suicide rate among veterinary surgeons: How the profession can help. Vet Rec. 2005; 157:397–398

            [4] Bartram DJ, Baldwin DS. Veterinary surgeons and suicide: Influences, opportunities and research directions. Vet Rec. 2008; 162:36–40

            [5] mailto:info@nafta.net

            [6] Tork, 2018, p. 1

            ” Elianne Liong is a staff writer for Celeritas Digital.  She specializes in researching and publishing content related to a range of topics in the animal health and veterinary industry, including technology transformation, business processes, HR, data science, and advanced analytics. “

            LET’S CHAT​

            Thinking about how to tap a strategy opportunity, or solve a tactical business problem, using technology? We can brainstorm with you.

                EMAIL ADDRESS

            sales@celeritasdigital.com

                PHONE NUMBER

            Phone (US): (646) 374-0260 Ext: 711

                OUR ADDRESS

            Address: 157 Columbus Avenue, 4th Floor New York, NY 10023

            SCHEDULE A MEETING

              Every veterinarian student undergoes a combination of laboratory courses, classroom-based lectures, and clinical experience as part of his or her education. The latter is usually considered most difficult as it requires not only thorough understanding of the subject, but the ability to apply knowledge, situational awareness, discipline, and empathy, among many other traits. So, is Virtual Reality a good tool to help students to exercise these qualities and skills in preparation for the real challenge?

              Let’s take a look:

              Issues faced by Veterinary Students during Externships

              Tackling Emotionally Challenging Situations

              Working with wounded or anguished animals and their distraught owners can be emotionally destabilizing. Veterinary students often find it difficult to cope with the emotional toll of these situations. Some beginners take time to develop strategies for managing their stress and coping under pressure.

              Effective Time Management

              Clinical experiences can be demanding and often even require multitasking. Balancing clinical responsibilities with academic responsibilities can be cumbersome when working long hours with a heavy workload. This will only become more incommodious when they work at specialist hospitals or with referral centers. 

              Client communication

              Veterinary students may need to communicate with the client about the health and treatment of their animals. This may sound straightforward, but clients aren’t always receptive to advice, sometimes being stingy, other times skeptical. This can be difficult to handle for those with little experience in customer service.

              Applying Knowledge in Real-world Settings

              Veterinary students may need to adapt their own approach to fit the needs of individual animals and their owners. Very often, being a good vet is about making good decisions under pressure, despite high stakes. A very necessary practice to cultivate is seeking support from mentors and colleagues when overwhelming concerns and challenges arise. 

              How can Virtual Reality Help in Training?

              Virtual reality (VR) can be a useful tool for veterinarians in training, as it allows them to practice procedures and techniques in a simulated environment without the need for real animals or cadavers. This can be especially beneficial for procedures that are rare or difficult to perform, as it allows veterinarians to gain experience and confidence before performing them on live patients. The benefits of VR in training can include:

              Response under pressure

              During an emergency, one wrong decision can lead to catastrophe. Recreating the immense stress of being in clinics and subjecting the students to it in a risk-free simulation acclimates them to the precarity of the situation. They can practice on this platform to regulate their anxiety and trepidation and foster a rational, collected approach to dangerous circumstances. It also gives them the option to disengage if they initially feel overwhelmed.

              Simulation of common procedures

              VR can be used to simulate veterinary procedures such as spaying or neutering, patient sedation, and wound care. This creates a safe and controlled environment for practice before performance on live patients. This also enables monitoring and evaluation by instructors, so the common, recurrent mistakes can be pointed out and avoided.

              Training for rare or difficult procedures

              Post-graduation, veterinarians who join remote branches of veterinary practice would be required to perform advanced or complex diagnostic and surgical procedures. Vets that opt to work in unconventional locations such as zoos and wildlife reserves, where they are exposed to unfamiliar species and genera could benefit from relevant preparatory training. Simulating rare or difficult procedures on exotic animals might only be an option using VR. This can be especially useful for veterinarians who do not have access to a large number of cases in their practice.

              Familiarity with new equipment

              The use of veterinary equipment takes time to master, as moving with precision and confidence does not come naturally to all. The risk of errors cannot be taken on live patients. Hence, acquaintance with the strength of the medical supply or the flexibility needed when using an instrument is imperative.

              Collaborative training

              This virtual tool would be accessible to students across distances and facilitate collaborative training, allowing veterinarians to work with other professionals or students in a simulated environment. A common issue students face these days that many pre-clinical and clinical placements were cancelled during the pandemic. The rising fuel prices are making it difficult for students to fulfill 26 weeks of work experience. With a setting highly analogous with a clinical rotation training, the simulation should provide adequate immersion and engagement, as well as being an affordable alternative.

              Overall, the use of VR in veterinary training can provide a valuable supplement to traditional methods of education and can help veterinarians to gain hands-on experience and improve their skills in a safe and controlled environment.

              The Risks and Limitations of using VR in the training of Vet Students

              Recreating the visual and aural cues simultaneously present at the trauma bay is no easy task. The consequences of implementing a substandard program that fails to capture the true nature of emergencies can produce unqualified veterinarians. And substituting the real-world experience with a low-stakes, pretend scenario will have its drawbacks as well.

              Emotional Desensitization

              While acclimating students to emergencies, the university does run the risk of inducing apathy in them. Students that view their patients and clients as artificial entities may find it difficult to empathize with them. In a simulation where every step can be reversed and every scenario can be re-attempted, students may not develop a clear sense of the real-world consequences of their mistakes.

              Limited Tactile Feedback

              Virtual systems may not provide the same level of tactile feedback as performing the procedure in the real world. This can make it more difficult for veterinarians to develop the dexterity, agility and skill needed to perform the procedure accurately. Additionally, the VR software does not represent textures, thickness of hides, pressure, etc. very well. Haptic feedback is still in development, but is not as of yet commercially available. Hence, injecting a rhinoceros in real life would be a massively different experience from doing it in a Virtual setting. 

              Limited application

              While VR can be useful for training in certain procedures or scenarios, it may not be suitable for all aspects of veterinary education. For example, it may not be possible to use VR to replicate the experience of working with live animals or surgeries that require precise and steady hand movement. There tend to be lags, glitches and minor incongruities in Virtual settings that can create discrepancies between live procedures and artificial ones.

              We also have to keep in mind that the most difficult portion of a veterinarian’s experience is not physical, but emotional and sociopsychological. Euthanizing an animal is never easy; dismissive clients can be frustrating; and handling vulnerable and abused pets calls for patience and sensitivity. These are subjects that cannot be adequately addressed in a classroom. Moreover, the complex and oft-times overwhelming nature of veterinarian work environments cannot be simulated in a virtual reality setting.

              While VR can be a valuable tool for veterinarian training, it is important to carefully consider its limitations and to ensure that it is used in conjunction with other forms of education and training.

              Successful Development of VR for use in Veterinary Training

              Back in 2018, the American Veterinary Medical Association offered Clinical sciences Professor Pedro Boscan and a small team a grant for the creation of a proof-of-concept virtual reality prototype for an anesthesiology machine. Two years later project VetVR was launched for the development and testing virtual educational tools for veterinary medicine. Since the last two years a virtual model to simulate training in anesthesiology basics has been in development.

              Students have been voluntarily taking virtual anesthesiology exams to test the VR tool. Lynn Keets, a third year DVM student collecting data from VR trainees says, “I think it offers a novel approach, a different learning pedagogy system … Not everyone is adapted to sit in a classroom, so in that way, it does add value.”

              The Royal School of Veterinary Studies’ Digital Education Unit has been using “Immersive Media”, including Virtual Reality, Augmented Reality and 360o videos to enhance clinical education.

              “Once you’ve done the preparatory work to create a 3D model, you can actually do quite a lot with it beyond print it. You can put it into a virtual space for students to explore, you can label it, you can create layers,” says Brian Mather, Senior E-Learning Developer. At the moment the VR environment is viewable but not interactive. But even accessing VR versions of complex techniques can enable students to move more confidently in their practical usage of machinery.

              Mathers further comments, “VR is becoming far more affordable and accessible. We are also very close to a stage where technologies merge and gaps are filled. Phone/communication/entertainment/teaching devices all fit nicely into your pocket, and if that device became your virtual reality headset too, that’s when things start to get really interesting.”

              We must remember that in everything, the spirit of the veterinarian must remain intact. It is well known that veterinarians are viewed as more approachable, patient, understanding, sympathetic, and sensitive than other medical professionals. This is in part because of the nature of their work, but this mindset and attitude should be fostered and respected. And if virtual reality can help to augment the performance, lower the burden on, or alleviate emotional distress to help veterinarians combat mental health and wellbeing related issues, then such program will need more research, development, and social support.


              ” Elianne Liong is a staff writer for Celeritas Digital.  She specializes in researching and publishing content related to a range of topics in the animal health and veterinary industry, including technology transformation, business processes, HR, data science, and advanced analytics. “

              LET’S CHAT​

              Thinking about how to tap a strategy opportunity, or solve a tactical business problem, using technology? We can brainstorm with you.

                  EMAIL ADDRESS

              sales@celeritasdigital.com

                  PHONE NUMBER

              Phone (US): (646) 374-0260 Ext: 711

                  OUR ADDRESS

              Address: 157 Columbus Avenue, 4th Floor New York, NY 10023

              SCHEDULE A MEETING

                Last year, the universe of renewables was shaken by the exposure and downfall of a billion-dollar EV company, Nikola. The debacle shocked Wallstreet and raised many questions about the feasibility of Hydrogen as a potential path to a carbon-zero future. We can say without much meandering that there is no clear answer to those questions, even a year later as the trial has just played out. But there are factors to consider and we endeavor to provide our readers with some perspective on the matter.

                Hydrogen: an Old Dog in a New Game

                Up until a few years ago, hydrogen was a relatively obscure option as a fossil fuel substitute, overshadowed by the success of solar panels and hydropower plants. In reality, hydrogen has an extensive history as a fuel for jets and rockets, starting from way back in the early 19th century. For over two centuries, it has been studied, experimented with, and applied in impressive ways. Now, with the escalating global push towards decarbonization and a carbon-zero future, hydrogen has emerged from the shadows as a viable contender in the renewables arena.

                Given its position as the most abundant element in the world, it comes as little surprise that it is being considered renewable. Hydrogen is usually found accompanied by two ultimate rivals: oxygen and carbon. Hydrogen combines with two oxygen molecules to form water or teams up with various proportions of carbon atom to form methane, ethane, and propane.

                A Hydrogen Rainbow over the Renewable Waterfall

                A chunk of the questions around hydrogen involves its production. How hydrogen should be extracted is a matter of no small debate. Given that it is meant to lower carbon emissions, it wouldn’t do for it to be the cause of emissions itself. The so-called “hydrogen rainbow” has been extensively discussed and dissected. But let us briefly review the most common hydrogen production methods to build a clear idea of what is preferable and feasible in today’s economy.

                Steam Methane Reforming constitutes around 50% of world hydrogen extraction. It involves the use of a catalyst to accelerate the chemical process. High-temperature steam is used to split the hydrogen and carbon apart. This is an example of Grey Hydrogen production because the carbon dioxide escapes into the atmosphere, defeating the exercise’s purpose.

                This carbon can be captured, converted into CO2 and, via sequestration, be stored underground and prevented from worsening the climate change crisis. Hydrogen extracted this way is called Blue Hydrogen.

                There are quite a few alternatives for biogas-based hydrogen production, including Partial Oxidation Reforming (POR) and combinations such as Auto-Thermal Reforming (ATR). For full insight into their individual requirements, consumption, and cost, you can visit https://assets.researchsquare.com/files/rs-457836/v1/624beb21-1a29-4d05-b1f9-fb5a08736158.pdf?c=1631884212. One should note, however, that the cost of other procedures such as coal gasification ($17.45/GJ) is considerably higher than SMR ($10.26/GJ) and POX ($12.43/GJ).

                Another molecule-splitting method produces Green Hydrogen. Here, instead of carbon-based molecules, one uses water. The water is run through an electrolyzer; the electrical current relies on a cathode and anode, like a battery. The water is split into two streams of high-purity elements. Electrolysis is not a new concept by any means and was mentioned in literary works as old as Jules Verne’s The Mysterious Island in 1874.

                Other forms of hydrogen generation can be explored at https://www.woodmac.com/news/opinion/decoding-the-hydrogen-rainbow/

                The Perfect Fit: why Pastoral Farms should make the Switch

                At Celeritas, our focus is on providing insights on animal health services and the technologies that can improve their operation. So, is hydrogen the right fuel for a livestock farm? And if it is, what factors should a cattle-rearing operation take into consideration before they make their decision?

                There are multiple reasons for which to switch away from gas or diesel engines. Hydrogen engines would require less fuel, needing just 0.02mJ to ignite, has a higher flame velocity, and generally runs at higher efficiency than gas or diesel engines. In essence, it hs the highest energy content by weight of any fuel. Natural gas run engines are also compatible with and require minimal modifications to run on hydrogen (H2) or H2 and natural gas combinations. Testing and development are ongoing to expand the application of this to other appliances.

                Another reason is the clear and present threat of wildfires, which evidence shows are chiefly sparked by the overheated and damaged exhaust systems in the engines of farm machinery. According to insurance-specialist, NFU Mutual, more than 800 fires have been sparked on farms by machinery. Putting aside the $20 million in property loss and the cost of burnt crops, the fires also cause 50 to 60 serious injuries every year. To worsen matters, we know that 70% of agricultural methane emissions arise from ruminants via eructation.

                We discussed in an earlier article how there are two renewable sources that can be easily implemented to critically enhance the production on a livestock farm. Solar Farms create minimal hindrance, provide a source of shade to regulate livestock body temperatures, and act as an additional source of income. Methane converters can change animal waste into biogas, which is a source of energy and electricity. This is ideal for farms where large-scale methane emissions are a regular source of conflict between agricultural corporations and environmental activists. That biogas, however could prove much more profitable and environmentally friendly if first transformed into hydrogen and used as a fuel or sold to a centralized hydrogen production plant.

                Bake the Cake and Eat it too?

                Let us first discuss the complexities of hydrogen production verses hydrogen outsourcing.

                Converting methane to hydrogen is a complex procedure that involves many stages. From collection of animal waste for centralized recycling, to the ultrasonic treatment to the purification of biogas. All these processes are costly to perform on a singular farm,

                At the same time, converting all farm equipment to work on hydrogen-based engines is a huge step. Farmers would understandably be reluctant to implement technological changes and convert to hydrogen without assurances about the longevity of the project. And external sourcing also depends on the existence of infrastructure to support the national transportation and distribution of hydrogen.

                On-site Hydrogen Conversion

                The procedure of on-site generation of hydrogen using steam methane reforming involves: livestock manure, food waste, and crop residue is collected for centralized recycling, mixture, and ultrasonic treatment. An anaerobic digester is then used to extract biogas, which is further compressed, scrubbed of impurities such as hydrogen sulfide, and then converted with an SMR at a temperature of 1073 K and a pressure of 1 atm [[1]] into hydrogen. Steam Methane Reformation (SMR) is renowned for its high hydrogen yield efficiency (~74%), energy efficiency of 80 – 85 % in a large-scale facility [[2]], and cost effectiveness.

                According to the American Biogas Council, there are more than 2200 biogas production sites in the US, with 250 of those on farms, and 652 landfill gas projects. 14,958 sites have been evaluated as ripe for development, including 8,574 dairy and poultry farms. However, biogas plants come at exorbitant costs. A study by the National Institute of Renewable Energy in 2013 discovered the cost of a digester for food waste was USD 561.00 per ton, excluding the operation and maintenance costs. In an analysis in which an SMR was integrated with an alkaline electrolyzer (AEL), the water-cooling costs were around $1000/kW, while the steam cycle CAPEX was calculated around M$6[[3]]. This analysis outlines a myriad of studies conducted over a span of years and locations.

                Nanomaterials specialist and space station engineer Dr. Vivek Koncherry has been working on a system that can be retrofitted to tractors. This system will involve hydrogen fuel cells, tanks, a small battery, and an electric motor to create a fuel-cell electrical vehicle. These technologies will replace combustion engines and eliminate toxic emissions, replacing them with water. Hydrogen’s low mass generally allows the machine to have more fuel onboard, reducing the rate of refueling runs while offering the same refueling time.

                Cyclic Redox Processes, a.k.a Chemical Looping (CL) are the currently available option to address the need for small-scale hydrogen generation for decentralized distribution. The CL operations involve a reduction phase during which the separation is done using an oxygen-carrying metal oxide instead of steam. It must be kept in consideration that some materials vary I durability, recyclability, toxicity, and formation of coke (carbonaceous deposits).  This technology is, however, in development and lacks extensive study on the cost component of the hydrogen produced hence.

                There is, therefore, general consensus on the fact that efficient hydrogen production would favor large-scale plants and facilities. Condensing the multidimensional operation would have effects on both efficiency and cost. Moreover, the promise of a carbon-zero fuel depends on the capture of said carbon for sequestration, which is a cost prohibitive approach. Flexible generation also requires quick start-up capabilities and advanced control systems in order to adjust to variable demand [[4]]. Small scale on-site could be employed in the short run, but would not be compatible with long-term decarbonization. Thus, hydrogen conversion would depend on a swift transition to a hydrogen economy.

                Hydrogen Outsourcing

                The obvious alternative is the use of centralized industrial facilities on a national level, connected to the national energy grid. But in order for the adoption and modification process to begin on the consumption end, there needs to be a clear indication of the intensity of the government’s commitment to this renewable fuel alternative. The main constraint to the incorporation of hydrogen is the lack of a foundation to support its distribution and usage. This creates a Catch 22-esque circumstance where these interdependent parties are at a stalemate.

                On this basis, let us inspect the pillars that shall concretize a hydrogen-fueled future: infrastructure and safety regulations.

                Infrastructure

                Green hydrogen production, conversion and end uses across the energy system Image: IRENA

                The delivery of hydrogen as a fuel involves a dedicated network of pipelines, storage facilities, compressors and liquification plants, and dispensers, all of which have their own specifications with regards to hydrogen. As of December 2020, there were 1,608 miles of hydrogen pipeline in the United States. The microscale of Hydrogen – standard density 0.09 kg/m3 – means its propensity to escape confinement through cracks, joints, or seals is higher when using typical storage materials. The kind of complex alterations necessary are the primary barrier when considering a large-scale adoption. The threat of hydrogen embrittlement [[5]] only intensified the need for an infrastructural overhaul from the current natural gas and petroleum supporting framework.

                One option is the use of pristine graphene in the engineering of the storage containers [[6] or cylinders lined with high-density polyethylene (HDPE) [[7]]. The latter is the world’s most recyclable material, accepted at most recycling centers globally. HDPE can be be reused in the form of rope, furniture, benches and trash cans, as well as building materials such as plastic lumber, piping, decking, plastic fencing.

                Using graphene though, provides a two-fold advantage. Even though it is not as common, graphene is now cheaper to produce using flash Joule heating. Carbon-based materials such as single-use plastic containers, coffee grounds, discarded furniture, and biodegradable food waste are heated at 5000o F to reassemble the carbon into flakes of graphene. The process makes use of waste material which would’ve otherwise been emitting greenhouse gases from landfills.

                Further complicating matters is the low volumetric energy density of gaseous hydrogen, which means that hydrogen must either be compressed or liquified for transportation. The issue with the former is the energy penalty of conversion – compressed hydrogen is stored at 35 or 70 MPa, which consumes 14.5 and 18 MJ per kg respectively. Alternatively, hydrogen can be liquified, a state achieved at – 252.9o C, with a process requiring 3.2 kWh/kg [[8]], doubling its volumetric energy density in comparison to its room temperature state at a higher pressure level. In this state, cryogenic tankers or tube trailers are typically needed. While higher volumetric energy density translates to better fuel quality, the temperature would be difficult to consistently maintain. If not maintained, however, the liquid hydrogen will evaporate, a phenomenon known as boil off, and as such, the closed reservoir would require venting. To combat this, tanks can undergo precooling [[9]], or cryo-compressed hydrogen storage can be employed, which curtails the pressurization and boil-off losses [[10]]. Click here to access links related to DOE-Funded Hydrogen Delivery Activities.

                Safety and Regulation

                If the hydrogen economy is to take off, solid policy guidance shall be its fuel. Coordination between the public and private sector with regards to planning, financing, and implementation will be necessary to make this possible. Accordingly, some states have signed into law aggressive measures such as the Clean Cars 2030 bill in order to phase out the consumption of gas and diesel.

                The first priority is addressing the safety concerns and threats posed by hydrogen transport and distribution. Hydrogen is not easily containable, highly flammable upon contact with oxygen, with a wide flammability range (the flame speed for hydrogen increases 25% as you shift from E class to H class and newer systems). A large-scale induction would depend on development of flame speed regulation techniques, requiring the sustained parallel enforcement of a strict safety code. The ISO Technical Committee 197 is responsible for the development of international standards for hydrogen application. Thus far, there are standards for certain portions of the value chain but there exist gaps which can lead to hazardous substitution and ad hoc countermeasures.

                With the incoming of the Biden-Harris administration, the foot of the US government is on the pedal of acceleration when it comes to climate-focused bills and laws. The $1 trillion Bipartisan Infrastructure Law signed last year can help alleviate doubt on the government’s commitment to making actionable changes to facilitate the transition to renewables. The question remains on the transportation safety and the scalability of hydrogen. While there is widespread agreement that previously-mentioned transition is necessary, there is as yet no industry-wide consensus on the ultimate adoption of hydrogen.

                Key challenges that need to be addressed from the operational and legal angle, include

                • precise definitions of regulatory regime, ownership, and infrastructure sharing,
                • the synchronization of ramped-up demand, production build-out, and infrastructure availability and
                • ensuring the energy supply remains uninterrupted during the transition process

                This would give manufacturers, distributers and end users a level and regulated field with clear market structures to stimulate much-needed investments from the private sector.

                Technological Solutions to drive Hydrogen Investment

                Digital Twin Analysis

                Consideration of an optimal solution always involves the investigation of alternative systems, cost-return analysis, and compatibility with their current approach. Usually, this process would be a major hurdle as there do not yet exist many scenarios, studies, or research about the implementation of hydrogen on different scales and locations. However, utilizing the concept of digital twins, multiple modes and designs can be modelled, taking into account various variables and externalities to optimize the for highest return and minimal risk. According to estimates, digital twin analysis can optimize capital expenditure (CAPEX) by 10-15%.

                IoT Monitoring

                As discussed, the safety standards and precautions involved in the storage and distribution of hydrogen must be meticulously enforced and monitored to minimize the danger and risk. IoT systems on farms can provide instantaneous anomaly detection using pressure sensors, leakage controllers, alarm systems and cloud-based remote monitoring of both physical infrastructural conditions and KPIs. This can result in cost contraction of up to 20% via energy consumption reduction and a streamlined workforce.

                Is the Balance of Power still in Favor of Hydrogen?

                Hydrogen offers an opportunity for decarbonization across the chemical, agricultural, industrial, and transportation sectors. But the optimism surrounding the implementation of hydrogen shall not suffice to drive its mainstream adoption across the nation. Further research is needed to determine the trade-offs between the production, transformation, and delivery of hydrogen as a whole value chain and development into the most feasible and cost-effective infrastructural modifications will be necessary. Increased investment, engineering advancements, technological enhancements, a capable and competent workforce, and the support of the government combined will determine whether hydrogen truly becomes the fuel of the future.

                [1] J.V. Karaeva, Hy-drogen production at centralized utilization of agricultural waste, International Journal of Hydrogen Energy, Volume 46, Issue 69, 2021, Pages 34089-34096, ISSN 0360-3199,

                [2] IEA 2005 Small Scale Hy-drogen Production from Metal-Metal Oxide Redox Cycles. OECD Publishing

                [3] Mary Katebah, Ma’moun Al-Rawashdeh, Patrick Linke, Analysis of hydrogen production costs in Steam-Methane Reforming considering integration with electrolysis and CO2 capture, Cleaner Engineering and Technology, Volume 10, 2022, 100552, ISSN 2666-7908

                [4] M. Zanfir, 5 – Portable and small-scale stationary hy-drogen production from micro-reactor systems, Editor(s): Angelo Basile, Adolfo Iulianelli, Advances in Hydrogen Production, Storage and Distribution, Woodhead Publishing, 2014, Pages 123-155, ISBN 9780857097682,

                [5] Lynch, S. P. (2011-01-01), Raja, V. S.; Shoji, Tetsuo (eds.), “2 – Hydrogen embrittlement (HE) phenomena and mechanisms”, Stress Corrosion Cracking, Woodhead Publishing Series in Metals and Surface Engineering, Woodhead Publishing, pp. 90–130

                [6] J. Am. Chem. Soc. 2021, 143, 44, 18419–18425 Publication Date: October 28, 2021 https://doi.org/10.1021/jacs.1c05253 Copyright © 2021 American Chemical Society

                [7] A Study of HDPE in High Pressure of Hydrogen Gas – Measurement of Permeation  Parameters and Fracture Criteria, Sompong Prachumchon, University of Nebraska-Lincoln,

                [8] Hydrogen storage in hydride-forming materials, P. Millet, in Advances in Hy-drogen Production, Storage and Distribution, 2014, 14.2.3 Liquid hydrogen storage

                [9] Reducing Hy-drogen Boil-Off Losses during Fuelling by Pre-Cooling Cryogenic Tank, by Fardin Ghaffari-TabriziORCID, Jan Haemisch *ORCID and Daniela Lindner ORCID, German Aerospace Center (DLR), Institute of Space Propulsion, D-74239 Langer Grund, Germany

                [10] Henrietta W. Langmi, Nicolaas Engelbrecht, Phillimon M. Modisha, Dmitri Bessarabov, Chapter 13 – Hy-drogen storage, Editor(s): Tom Smolinka, Jurgen Garche, Electrochemical Power Sources: Fundamentals, Systems, and Applications, Elsevier, 2022, Pages 455-486, ISBN 9780128194249,

                ” Elianne Liong is a staff writer for Celeritas Digital.  She specializes in researching and publishing content related to a range of topics in the animal health and veterinary industry, including technology transformation, business processes, HR, data science, and advanced analytics. “

                LET’S CHAT​

                Thinking about how to tap a strategy opportunity, or solve a tactical business problem, using technology? We can brainstorm with you.

                    EMAIL ADDRESS

                sales@celeritasdigital.com

                    PHONE NUMBER

                Phone (US): (646) 374-0260 Ext: 711

                    OUR ADDRESS

                Address: 157 Columbus Avenue, 4th Floor New York, NY 10023

                SCHEDULE A MEETING

                  The state of our globe is deteriorating – suffocating at the hands of our consumption-based society and pollution-heavy industries. According to the Intergovernmental Panel on Climate Change (IPCC), the world is now in extraordinarily dangerous territory. The U.S. temperatures have been rising by twice their previous rates since the 1980s, leaving the emerging generation miring in disillusionment. In these conditions, the need for transformative action has never been greater. That’s where decarbonization comes in.

                  Why is Decarbonization important in Livestock Farms?

                  There is mounting pressure on commercial and large-scale pastoral communities due to the backlash over their contributions to the worsening climate conditions. Farmers are already facing the consequences of highly unpredictable weather and, recently, high costs due to cost-push inflation. Without the implementation of AI technology or the Internet of Things, farmers’ ability to foresee and attenuate potential threats may be severely crippled. Furthermore, certain breeds of cattle are more susceptible to rising average temperatures and may require additional facilities to help moderate their internal temperatures.

                  What is Decarbonization?

                  Decarbonization is a massive modern field that seeks to address the gigatons of carbon and other greenhouse gasses being released into the atmosphere every year. Also known as carbon management, it influences everything from electronic vehicles to newer forms of renewable energy. From Eco-wave power to kinetic energy generation, decarbonization is building a pathway to a sustainable future. 

                  There are three main strategies involved in the decarbonization process:

                  1. Reducing or avoiding annual carbon emissions
                  2. Using renewable energy to supplement or substitute fossil fuels
                  3. Sequestering or offshoring carbon

                  Climate Mitigation through Energy Efficiency

                  The value of energy efficiency began to be truly appreciated in the 1970s when it was found to be responsible for a 60-75% increase in energy production across the U.S. Nowadays, the perpetual state of the Russian war on Ukraine is placing an increasing emphasis on the advancement of such technologies. And this has translated into alternatives applicable to every field, including Agriculture.

                  Idling machinery is said to use up to 20% of total fuel. Heat pumps simply transfer heat from the outside of the vehicle to the inside. These actually provide more energy than the battery produces, making it quite energy efficient. This is especially workable in the lower states, as the temperatures don’t plummet as extremely there during the winter months. Regular maintenance can also improve the machine’s longevity while simultaneously saving fuel.

                  Field-driven equipment is actually one of the biggest causes of environmental concern. Livestock farms host a variety of such vehicles, such as trucks, all-terrain, and utility-terrain vehicles (ATVs & UTVs). Using ultra-low sulfur diesel (ULSD) fuel, which contains less than 15 ppm of sulfur, reduces the emission of sulfur dioxide. Advanced emission control devices can dampen the levels of hydrocarbon, nitrous oxide, and particulate matter discharged.

                  Housing facilities and barns can also be easily improved by creating natural ventilation pathways and insulation. Instead of expensive industrial heating or ventilation systems, belts of trees planted on the windward side of the building can act as a buffer against the draft and cold winds. The use of compact fluorescent lighting can additionally lighten the energy load.

                  All these methods do come under Precision Livestock Farming and in fact, the benefits of full implementation of PLF are game-changing.

                  Renewable Energy Usage

                  Between 2015 and 2018 the number of cities sourcing more than 70% of their energy from renewable sources went up from 42 to 100. The momentum of sustainability adoption is steadily accelerating, as showcased further by Greece’s landmark achievement last month. In October, Greece’s entire electrical grid was carried by a myriad of renewable energy sources. The scope of these and other alternatives are constantly being researched, from wave-powered energy-producing floaters to thermoelectric generators embedded into roads.

                  What is there, then, to stop cattle ranches from upping their game to keep up with the overwhelming advances? It doesn’t make sense to look at every single possibility that a farm can implement because the profits of primary producers are limited anyway. Let’s instead look at the most feasible options which ranges can switch to.

                  Solar Farms

                  Overall, solar energy is ideal for livestock farms. The panels are, on average, at a 7-foot elevation and do not hinder the grazing or severely obstruct the pathways of cattle. Poultry and micro-livestock like rabbits and small pigs need a combination of sunlight and shade to lower the internal temperature. It is even beneficial for larger mammals to have a source of shade mid-grazing, for rest.

                  Based on the US’s ambitious goal of reaching net-zero emissions by 2050, the share of land fueled by renewable energy would have to increase drastically [][1]. Meeting existing energy demand would require a further 240,000 square km of land, according to the U.S. Energy Information Administration, n.d. This could either be in direct conflict with future agricultural production or a huge opportunity for producers since 63% of the land in the lower 48 states is used for agricultural purposes.

                  When shale oil was discovered underneath American soil, mineral development and fuel production became a significant secondary income source for farm operators [][2]. In mid-2021, the payments in Pennsylvania and North Dakota averaged $150,000. This extensive and consistent option can be of massive value to smallholder farms, whose operation is strongly linked to off-farm sources of income.

                  Not only would the ranch be able to fuel its own energy consumption needs, but export the excess for a further profit, at very little cost to themselves besides initial costs.

                  Methane Converters

                  Enteric fermentation is a process by which animals’ digestive tracts produce methane, a potent GHG and air pollutant. While the emission of this gas can be reduced by genetic modification and feed management (via additives), there is also the potential to convert this ill into a gain. Anaerobic or methane digesters can decompose manure, wastewater, and other food slops into biogas, making it 34 times less potent. Biogas can act as a source of electricity, vehicle fuel, or renewable natural gas.

                  As we speak, sustainable energy solutions are in high demand and are being widely implemented. Given the expansive gains to be realized from these endeavors both in the long-term, it would be foolish to ignore the writing on the wall at this point.

                  Sequestering or Offshoring

                  Carbon sequestering refers to the storing of atmospheric GHGs in alternative sinks such as oceans, forests, geological formations, or the soil. It is a naturally occurring phenomenon but can be artificially sped up by securing the carbon in stabilized dissolved forms.

                  In the last decade, the adverse effects of cattle rearing and beef consumption have been hotly debated. Activists have criticized the livestock industry for the mass emission of methane gas which is 80 times as detrimental to the health of the globe as CO2. Cows have been painted as destructive environmental forces which denude the landscape and weigh on botanical biodiversity.

                  Conversely, however, it has been found that cattle rearing can help to rejuvenate the grasslands. When left uncovered, invasive weeds begin the land recolonization process within weeks. Cows graze on these destructive species and clear the path for good plant growth. These plants convert atmospheric CO2 into carbon-based compounds, such as sugars, organic acids, and vitamins in the soil. On cattle farms, the waste material washed off the central shed forms a slurry that is sprayed over the cleared land. This organic material, especially when mixed into compost, excellently promotes the fertility and microbial biodiversity of the soil. Soil aggregates with diminished diversity tend to be more sensitive to environmental changes. The slurry also acts as a substitute for chemical fertilizers, which release nitrous oxide (a powerful GHG). Hence, the soil at dairy farms has been found to hold dense amounts of carbon and have regular nutrient cycles.

                  The modifications required to stimulate such growth, such as pasture rotation or high-density cell grazing, are quite inexpensive and unobstructive. This type of holistic management can diminish the need for fertilizers and minimize soil exhaustion.

                  To Conclude

                  The conversations around carbon management are critical to the commitment of society to meeting the goals of our nation and those set forth in the Paris Accords. Every step and effort directed towards carbon neutrality, whether a change in mindset or systems, should be encouraged and facilitated.

                  Agriculture is a unique field in that it is both a contributor and a victim of the GHG effect on climate – both a cause and an effect. And unfortunately, there is no silver bullet to eliminate the emission levels entirely – not without additional time, labor, finance, and other alterations. Yet with nation-wide pressure on industries to adopt certain best practices, it is easy to feel overwhelmed by the momentum of and the expectations around newer techniques.

                  Yet agriculture is a living dynamic system; hence it is difficult to determine the right balance of inputs to maximize productivity. Often farmers have spent decades perfecting a system that suits the needs of their herds; technology and change can therefore seem like more of a disruption than an enablement. It is important for policy makers to allow for a technology neutral approach, where commercial projects are given the independence to select the technology which is suitable to their developmental needs.

                  [1] (Larson et al, 2020, 1-345)

                  [2] (Hitaj and Suttles 2016, 1-47)

                  ” Elianne Liong is a staff writer for Celeritas Digital.  She specializes in researching and publishing content related to a range of topics in the animal health and veterinary industry, including technology transformation, business processes, HR, data science, and advanced analytics. “

                  LET’S CHAT​

                  Thinking about how to tap a strategy opportunity, or solve a tactical business problem, using technology? We can brainstorm with you.

                      EMAIL ADDRESS

                  sales@celeritasdigital.com

                      PHONE NUMBER

                  Phone (US): (646) 374-0260 Ext: 711

                      OUR ADDRESS

                  Address: 157 Columbus Avenue, 4th Floor New York, NY 10023

                  SCHEDULE A MEETING

                    Search Engine Optimization is one of the most important digital marketing practices used to reach patients effectively. Now that it has become an increasingly important tool to drive traffic and conversions, marketers of animal health services are looking for a competitive edge in their marketing strategies. With search engine optimization, veterinarians can reach potential clients across the web through pet-friendly content that is well-optimized. SEO is as important for a health organization as it is for any other customer-facing industry. Continue reading to find out why.

                    Why is SEO Important for the Veterinary community?

                    We all are aware of the fact that SEO is the driving force behind any successful internet marketing campaign. Without it, a website will get lost in the crowd, among all the other websites. If clients and pet owners cannot find you, then you need to rethink your marketing ideology. With SEO, marketers can reach their potential target market with well-optimized content that can address their queries. One major issue faced by specialist vet clinics is that the niche that they are catering to are unaware of them and therefore settle for substandard treatment. Multimodal optimization of search engines produces more customers, attracts visitors by drawing more relevant traffic, improves brand recognition, service, and product experience, and increases offline and online sales.

                    Benefits of SEO for Animal Health Marketers

                    People are using the internet now more than ever to keep their health in check and find a suitable solution for specific medical conditions. This is the reason marketing teams around the world have put a lot of effort into finding better ways to improve their digital services. Better SEO and digital presence not only increase the traffic to your website but also bring in the high-intent users who are most likely to convert into customers. SEO benefits for animal care facilities are more than enough to testify to its importance. Some of these benefits include:

                    Generating More Sales

                    As soon as people find what they’re looking for on your website, they are more likely to buy from you because your content has won their trust in the product they were seeking online. When website visitors find value in what you offer through search engine optimization, they’ll be much more likely to return and become an active lead you have been waiting for all this time.

                    Increasing Traffic

                    Using quality keywords in your website content improves search engine rankings and can boost your website traffic visits organically. This will allow you to reach more potential customers looking for relevant product information online.

                    Creates an Irreplaceable Brand Identity

                    With high-quality content on your website and the relevant keywords that are mindfully-placed throughout the text and not excessively, your page will gain authority in the search engine pages. This effort helps to increase your brand’s visibility and search rankings.

                    How can you improve your website Ranking through SEO?

                    First and foremost, you need to understand keywords. Attracting quality customers en masse to your website requires selecting the best keywords.

                    After great keyword research, it’s time to introduce these words and phrases into the content. Create well-groomed and informative content planned around your keywords, and remember, a well-crafted content strategy is a key to driving traffic to your business’s website.

                    Effective headline creation works as a stepping stone for the bigger journey that awaits. A great headline will capture your visitors’ attention and convince them to read more.

                    A backlink is a booster for your content. It is a link from one website that points to a page on your own site. When Google sees multiple websites linking to your site, it automatically assumes your authority and prowess, and ranks you higher in the search results.

                    While going through SEO optimization, you must ensure the page is set up well. Check your on-page SEO. If the page is not properly optimized, Google might not know exactly what your page is about. So, please pay attention to your on-page SEO features.

                    If you are a veterinarian marketing team member and require assistance with SEO for your brand, you can always reach out to Celeritas. Our team of professional content creators and digital high-rankers is always ready to assist you.

                    ” Elianne Liong is a staff writer for Celeritas Digital.  She specializes in researching and publishing content related to a range of topics in the animal health and veterinary industry, including technology transformation, business processes, HR, data science, and advanced analytics. “

                    LET’S CHAT​

                    Thinking about how to tap a strategy opportunity, or solve a tactical business problem, using technology? We can brainstorm with you.

                        EMAIL ADDRESS

                    sales@celeritasdigital.com

                        PHONE NUMBER

                    Phone (US): (646) 374-0260 Ext: 711

                        OUR ADDRESS

                    Address: 157 Columbus Avenue, 4th Floor New York, NY 10023

                    SCHEDULE A MEETING