sales@celeritasdigital.com
PROJECT DETAILS
PROJECT NAME: MERCK DISTRIBUTION PORTAL
CLIENT: MERCK ANIMAL HEALTH
CATEGORY: ANIMAL HEALTH
SERVICES : WEB DESIGN AND BRANDING, WEB DEVELOPMENT (MICROSOFT TECHNOLOGY), INTEGRATION
PROJECT OVERVIEW
Merck Animal Health is known for information, technologies, and veterinary services that truly advance animal healthcare. It is a global leader in veterinary medicines. In order to support its distribution partners effectively, Merck wanted to launch a portal with account pricing data, agreements, product data, and distributor resources to deliver an experience that would enable users to access, utilize and manage product portfolio information.
Gathering Information
Professional Advisor's
Analyze Your Business
APPROACH AND RESULTS
Merck worked closely with Celeritas to launch a web-based platform integrated with other core systems at Merck, including Veeva Vault. Using a seamless process, approved content from Veeva was made available for distributors via an interactive interface. The platform was also integrated to Single-Sign on systems, and was designed to be mobile-responsive.
Key features included:
- Access to up-to-date product information including dosage, packaging, images, pricing, and safety data.
- Sophisticated support ticketing system to allow user queries and requests to be handled rapidly and routed internally.
- Help section with a repository of training videos, and job aids, to facilitate quick on-boarding and support of users.
RESULTS
Feedback from distributors on the portal has been highly positive with 85% of users citing an “Exceptional” experience. Transaction activity in the self-service portal has been significantly increased over the last 12 months, driving a decrease of 40% in the human time needed to support distributors allowing Merck employees to focus on other value-added tasks.
