sales@celeritasdigital.com
PROJECT DETAILS
PROJECT NAME: POULTRY ROTATION PROGRAM ADVISOR PLATFORM + SALES TRAINING
CLIENT: ZOETIS
CATEGORY: ANIMAL HEALTH
SERVICES : MOBILE APP DEVELOPMENT, SALES TRAINING MATERIALS
PROJECT OVERVIEW
Zoetis is a global animal health company dedicated to supporting customers and their businesses in ever better ways. Building on more than 65 years of experience, across species including companion animal, ruminants, swine, poultry and equine, Zoetis produces quality medicines, vaccines and diagnostic products, complemented by biodevices, genetic tests and precision livestock farming. Targeting the global poultry industry’s more than $3 billion in annual losses to coccidiosis, Zoetis introduced Rotecc™ Coccidiosis Management a new, science-based initiative to help poultry producers worldwide develop more strategic, cost-effective and sustainable programs for battling the disease.
Gathering Information
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APPROACH AND RESULTS
To support poultry producers in combating coccidiosis in their flocks, a powerful iPad app was developed with complex scenarios and functionality aimed at setting up rotation programs using Zoetis products.
- Design and development of Rotecc Program Advisor model.
- Implementation of model in iPad app, with Zoetis and poultry brand guidelines, for sales reps and producers.
- Production of training videos in English, Spanish, and Portuguese to support a Americas-wide rollout of the Rotecc program.
- Development of marketing communications materials.
RESULTS
The Rotecc Program iPad app was adopted by more than 30% of producers in 6 months after launch, helping drive greater awareness and sales of the rotation products offered by Zoetis. The iPad app became a key tool for sales reps to engage in conversations with producers and enabled them to position as key technical advisors to support producer operations.
