What are E-Detailers and how can they Benefit Pharma Marketers?

Over the last decade, the US BioTech and Pharma industries have truly flourished, with pharma-related discoveries and innovations growing at an increasing rate. In line with this trend, there is building pressure on HCPs to adopt newer processes and prescribe advanced medication. Due to rigid FDA regulations, however, pharma financial resources are often depleted in generating drugs which fail to pass the approval process. Since the primary source of pharma revenue comes from the sale of newer medication, this traps companies with a limited portfolio of revenue-generating products. Therefore, each presentation session with a KOL or clinician group must be productive and impactful. Now, many forms of sales promotions used to build strong relationships are strictly monitored and limited in the pharma industry. So, sales representatives rely strongly on their presentation material to generate interest and attention. In these circumstances, E-Detailers can be of great value because they can prompt the doctor to interact with both the MSL and the information. E-Detailing is an information delivery mechanism, which provides your sales presentation in a digital format. It supplements the sales representative by providing quick and easy access to all relevant information with an efficient and attractive design.

This article will address:

What is an E-Detailer?

What are its Features?

What solution do E-Detailers provide?

Key Features

Enhanced Engagement

In the past, passive presentations were the primary method of delivery of drug-related information. On average, however, those sales sessions last around 6 minutes. The constant flow of complex, jargon-heavy information can become cumbersome and fail to retain the HCP’s attention. That is why our E-Detailers are so highly effective. Our team employs HCP-specific User Interfaces (UI), which will prompt your client to respond, interact, and be involved in the sales process.

Highly Effective

Visuals and audio are, on average, processed faster than words. HCPS are more likely to comprehend the message when they can visualize the exact function and purpose of the drug. The distinct and precise images and graphics selected and designed by our team are tailored to be competently communicative and memorable. Our E-Detailers feature Mode of Action videos, multiplayer interactive games, and a variety of other immersive characteristics.

Specialist Understanding and Sales Insight

Our systems employ tracking mechanisms and advanced algorithms to measure individual interests, interactions, and reception. This is used to further optimize and customize the program to suit individual stakeholders. And since the E-detailer is consistent across channels and devices, you can ensure a high-quality experience in every interaction.

Ease of Access to Product Details

During meetings, health specialists might ask any number of unanticipated questions regarding the therapeutic area or the drug’s scope. For an untrained, non-medical sales representative, answering off-script molecular-biology questions can be challenging. E-Detailers allow your MSLs to have records, reports, analysis, and other documents readily and consistently available to your MSL on demand.

Consistent Experience

Each sales team has its own standard approach and presentation style and personal interactions vary from individual to individual. The resulting responses and levels of interest also vary from participant to participant. When working with Celeritas, however, one can rely on the maintenance of high-quality standards across all devices and systems. Regardless of a sales representative or MSL’s performance, our E-Detailers always deliver content consistently and at a sustained standard.

Cost Effectiveness

Our E-Detailers’ capabilities include data collection and analysis to gain insights regarding the best, most engaging content and features of our e-detailers to facilitate upgrades and improvements. Our digitized systems can be tweaked with fresh content, updates, and corrections to complement the preferences of specialists at almost no cost. This significantly reduces the burden of reprinting and redistributing medical resources.

The Problem we Solve

Meetings between physicians and pharma representatives last, on average, less than 6 minutes. During this short window, an MSL must simultaneously keep the meeting informative and address key areas of interest and potential qualms. During this pitch, Reps often find it difficult to retain the attention of an HCP who likely has to watch multiple presentations a week, for new drugs, devices, and other medical products.

Solutions we Provide

We will dedicate a team to collaborate closely with your marketing department, to design software that supports your company’s endeavors. We will develop engaging, easy-to-navigate software, accessible on any mobile device. This will allow you to make cost-effective updates, boost interactivity with your HCPs, and measure reception rates – all with one integrated platform.


” Elianne Liong is a staff writer for Celeritas Digital.  She specializes in researching and publishing content related to a range of topics in the animal health and veterinary industry, including technology transformation, business processes, HR, data science, and advanced analytics. “